How to Create an Affiliate Website in 13 Steps

Affiliate marketing is making money by promoting the products or services of another company or individual on the internet. The goal of most website owners is to make money while they sleep. And this beginner’s guide on how to create an affiliate website can help you reach financial independence's magic formula, which is to earn a passive income.

You can make money by including an affiliate link on your website; your visitors can click on the links at any moment.

You can't make a profit if you can't persuade visitors to visit your site. And that is the point of this article: to show you how to create an affiliate marketing website and make passive money.

Affiliate marketing involves little commitment, but you must be prepared to put in the effort if you want to make a livelihood doing it.

As an affiliate, you'll spend a lot of time cultivating relationships, creating promotional material, and advertising your brand. Blogging, vlogging, and product reviews aren't the only things you can do. But it all starts with establishing a website that is search engine friendly.

Affiliate marketing benefits both the advertisers and publishers. They generate hundreds to thousands of dollars every month. Here are some more compelling reasons to start an affiliate website:

  • It's easy to get started. The fact that the costs are low is a significant bonus. All you need is a website to get created, and you may do so regardless of your financial status. You can work as an affiliate even if you don't have the resources to build your website.

  • It has endless revenue potential. The more traffic your website receives, the more money you will earn.

  • It's completely risk-free. Unlike other financial projects, you won't have to risk a lot of money or adhere to strict requirements.

  • It does not necessitate constant monitoring. You can work as an affiliate marketer full-time or while traveling.

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Check out "14 Great Affiliate Website Examples" to have an idea on what an ideal affiliate website looks like.

Beginner’s Guide on How to Create an Affiliate Website

You'll need to design your website for particular advertising to make it profitable. The simplest way to do this is to choose a niche and then look into affiliate programs. After that, you can start creating a website and preparing content.

1. Choose a niche.

Find your area of expertise

Personal interests, talents, and market trends must all be balanced to be a successful affiliate. There are many lucrative niches to choose from, but picking a random one isn't a good idea. To stay afloat, you must evaluate your tastes and market trends to ensure that the business is appealing to you. 

2. Find an affiliate program that is perfect for you.

Affiliate marketing

Products and services connected to affiliate marketing can be found directly from the source, through the merchant, or through a more extensive network with many affiliate programs. Although some organizations administer their affiliate programs, it is more customary for them to hire an affiliate network.

Searching for terms like "[brand name] + affiliate program" is one approach to finding brands to promote. You'll find various affiliate networks if you search for the "Amazon Affiliate Program."

You may also search within an affiliate network to locate things to promote. An affiliate network between a merchant and an affiliate serves as a go-between. Amazon Associates is by far the most popular affiliate program. Sign up, choose the products you want to advertise, and create as many personalized Amazon affiliate links. When someone clicks on your Amazon link and buys something, you get paid.

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3. Select the appropriate products to promote

Getting your business started

It's easy to get carried away and promote too many products on the same website when you initially start. It's recommended to keep your website focused on a particular topic as a beginner. It's less complicated and allows you to establish yourself as a subject matter expert.

The most incredible places to explore new products are affiliate markets like the ones above. Find out which affiliate programs in your niche are the most successful. Examine your niche's blog posts and publications as well. Determine which things they are marketing and how they are pushing them. Simply trust that the product is worthwhile to your buyers. It's not a good idea to propose something that could hurt your site's visitors' perception of you.

As you browse through the products, you'll notice a significant variance in the commission offered from one to the next. There is frequently a trade-off between the quality of the product and the commission paid. It's only natural to gravitate toward the things that yield the highest pre-sale prices. However, if those items are unlikely to convert, they may not be the ideal fit.

4. Examine the commission’s structure.

Make use of the product or services

At this point, you're undoubtedly wondering how you'll make money. The way an affiliate program compensates you, the publisher, for your efforts in driving traffic and sales determines your affiliate marketing income. A portion of the revenue is frequently expected, implying you'll get a commission for each sale you help generate.

Links for tracking

All affiliate leads must be accurately tracked so that all parties involved are aware of any sales and commissions due. Lead tracking is a real-time, automated technique that uses tracking links. With dependable tracking, advertisers can obtain a real-time view of their affiliate efforts' success. The most prevalent types of tracking links are postback URL and cookie tracking. You'll be able to choose which one to use for your affiliate website based on your technical abilities and the nature of your affiliate program.

Tracking based on cookies

When a visitor on your affiliate's site clicks on this unique link, their browser records your affiliate ID in a cookie text file. The purpose of cookies is to ensure that if a consumer returns a few days later and completes a sale or other advised action, the lead is still linked to the affiliate using the affiliate ID.

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5. Decide on a domain name

choose a suitable domain extension

To attract visitors, the domain is the name of your website, and it should be brief, unique, and relevant. It comprises two parts: the name itself, such as Amazon, and a top-level domain, which starts with a dot and includes extensions,.org,.info, and others.

Many website builders provide free domains, but they are frequently long and challenging to remember. For example, if you make a website on Wix, it will be called

Many domain registrars like Hover and Google Domains, auction houses like Sedo and GoDaddy, and website builders are available online.

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Check out "How To Choose a Domain Name" or make sure to pick a brief, pronounceable, and intuitive domain name!

6. Choose a web host as well as a website builder.

Choose a web host as well as a website builder

Today, website builders are easy to use, don't require any coding skills, and typically include web hosting. You can make an affiliate website with WordPress, Wix, Weebly, and other comparable platforms. These platforms provide free plans for novices with limited server capacity and premium plans for larger projects.

When choosing a platform for your website, think about what features are most important to you. For example, WordPress has a ton of unique themes and provides you with complete control over your website.

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Check out "Best Hosting for Multiple WordPress Sites" to help you pick the right hosting for you!

There are dozens of free and paid host providers on the internet, but not all of them will satisfy your expectations. 

Running a blog could cost as low as $100 if you perform most of yourself. However, be prepared to pay a large amount of money if you want to design a website with the help of specialists.

7. Set up plugins and themes for your affiliate website.

Set up plugins and themes for your affiliate website

You can choose a theme in your website builder. Themes and plugins vary by niche and website type, such as e-commerce, personal blogs, etc.

In addition to a theme, Plugins can help you improve your website. Several SEO plugins for WordPress are available to assist you in enhancing traffic and conversions. Travelpayouts also has a WordPress plugin that may be useful for your website.

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8. Produce content for a targeted niche.

Define your target audience

After setting up your website, you can start uploading material. To find niche content for free, use dedicated resources like Amazines and Article Sphere for articles, Pexels and Pixabay for photographs, Pexels Video and Stock Footage 4 Free for video, and many others.

However, if you have promising writing talents, it is preferable to produce articles independently. You'll need this step-by-step writing guidance and tools like plagiarism and grammatical checkers to automate the procedure.

9. Make a mailing list

Make a mailing list

As an internet marketer, one of the most successful things you can do is build an email list of subscribers. By joining up for your email list of niche subscribers, you've already shown that they're interested in what you're selling.

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Check out "Good Open Rate Email Campaigns" so you can send emails that people actually [open] read.

10. Make use of social media to advertise your content.

Reddit and Quora communities

To reach a broader audience and market yourself and your websites/blogs, you must be active on social media.

Facebook, Twitter, Instagram, and LinkedIn are the most proper channels for promoting things as an affiliate. Look for groups that are related to your product's target market. These interest groups are a fantastic approach to boosting a product's organic audience reach.

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11. Improve your search engine optimization (SEO).

Improve your search engine optimization (SEO)

To get the most out of your affiliate website, you'll need to optimize it for search engines. The following are the essential steps:

  • Use ideal keywords (title, meta descriptions, headings, main body, anchors) on your content.

  • Add keyword-rich to your image descriptions.

  • Every post should link to a couple of your website's related resources.

  • Include links to domains that are authoritative in your field.

  • Add social media share buttons.

  • Many tools, such as SEMRush, Majestic SEO, and SEOMoz, offer a one-stop-shop for all of your SEO needs.

12. Make use of backlinks

Make use of backlinks

Backlinks are a type of endorsement from other websites. The more you have, the higher your chances of ranking in Google search results are. On the other side, spammy backlinks from low-quality websites can harm your website's advertising. Learn how to produce articles that bring traffic and backlinks to your website by reading our guide.

13. Set up a data-gathering system

Increasing Your Business's Visibility

To stay on top of your affiliate marketing strategy, set up a few analytics tools and make timely decisions. They'll let you keep track of your blog's traffic volume and sources, conversion rates, and popular and under-appreciated sections. Google Analytics is the ideal tool because it is free and gives a complete study of your website.

In addition to the overall functioning of the website, you'll need to keep a watch on affiliate links. By tracking them, you'll be able to identify which elements have the highest conversion rates and better understand the benefits and drawbacks of your campaign.

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The Bottomline

Perhaps, you now have a basic understanding of affiliate marketing. It may seem too good to be true, but please remember that affiliate marketing takes time and effort to succeed.

Using these tried-and-true strategies I looked on how to generate money with affiliate marketing. Find out how to go full-time as well. Affiliate marketing is an excellent method to get started in online marketing. The only remaining question for you is to find your niche of choice.

It may be a financially and personally rewarding opportunity to know how to construct an affiliate website. You'll gain a lot of knowledge about the niche you've chosen and the people you'll be assisting via your website. 

If you have any questions about this topic, "how to create an affiliate website" article, leave me a comment below, and I will get back to you asap!


I joined Wealthy Affiliate back in 2015 with no marketing experience whatsoever. In a couple of months, I got my own website running, driving traffic, and sales daily.

I am now self-employed and run my online affiliate business from the comfort of my home or wherever I want to.

Join now, and if you ever need help with anything, feel free to send me a message I'll be there to guide you! So see you inside...  

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Last Updated on May 3, 2022