ClickFunnels vs Shopify: What Is The Best Option For You?

Last Updated on October 15, 2022

ClickFunnels vs Shopify has been dubbed “powerhouse tools” due to the many people using one of the two business platforms.

Clickfunnels comes with a slew of professionally designed, user-friendly sales funnels and conversion-optimized and mobile-responsive features. The platform includes pre-built funnels for a variety of industries as well as additional marketing tools.

On the other hand, Shopify is a one-stop e-commerce platform enabling businesses to set up an online store and sell their products easily. It offers users an easy framework, optimized eCommerce templates, multiple payment gateways, a content management system, and numerous integrations to help this software scale alongside the growth of your business.

Finally, Clickfunnels vs Shopify are very different in terms of how they’re used and the results they can produce, so how do you know which one is best for you?

To provide a comprehensive and satisfying answer, we must investigate these services, see what they offer, identify where they fall short, and determine which platform is best for which type of business. So, let’s get into it and see how Shopify and ClickFunnels stack up in a head-to-head comparison.

ClickFunnels  vs Shopify: Feature Matrix Comparison

Pricing Plans

Shopify has three basic monthly pricing plans: $19, $49, and $299. Shopify Plus is also available for enterprise or high-volume merchants, with varying prices depending on requirements.

In addition to the monthly subscription fee, Shopify charges a transaction fee for credit card payments, which varies depending on the plan you select.

ClickFunnels has standard pricing plans as well, but their starting point is significantly higher than Shopify’s. In a nutshell, their basic plan (which includes 20 sales funnels, 100 landing pages, and three domains) costs $97 per month, while ClickFunnels Platinum costs $297 per month ( which gives you unlimited funnels and landing pages and nine domains).

Sales Funnels

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Some argue that a healthy sales funnel is the key to any successful business. This is especially true for eCommerce stores whose survival depends on converting casual browsers into committed customers.

If you’re into marketing, you’ve probably read Russell Brunson’s book ‘Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels.

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Brunson is the co-founder and CEO of ClickFunnels, a software company specializing in creating sales funnels for any imaginable product. Physical products, digital products, courses, ebooks, memberships, subscriptions, webinars, and other services all have their own funnels. There are also templates for sales, opt-in, thank-you and checkout pages. All you have to do now is add your own copy and images, and your sales funnel is complete.

Shopify provides users with simple tools for designing an e-commerce store (unlike ClickFunnels, which does not allow you to build a storefront), but it does not make the process of building sales funnels as simple as a dedicated platform like ClickFunnels. On the other hand, Shopify can be integrated with other software to help you convert customers more effectively.

Online Store Builder

The most significant difference between Shopify and ClickFunnels is that Shopify allows you to create a large and powerful online store.

It has a great selection of themes (both free and paid), and the drag-and-drop feature allows you to easily build and customize elements of your website in order to control the experience a potential customer will have effectively.

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Although ClickFunnels can be used to create an e-commerce website, it cannot hold large inventories like Shopify and lacks many of the tools required to run a large-scale online store.

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Inventory Control System

Inventory management is critical if you run an online store. In this regard, Shopify triumphs over ClickFunnels in the Shopify vs ClickFunnels comparison.

You can easily keep track of current and new inventory in Shopify. Simply add a new product, create different variants of it, and post a few appealing images of them. Finally, simply assign the number of items in stock. Then Shopify will keep track of how many items you’ve sold and notify you when it’s time to place another order.

ClickFunnels does not include inventory management in its list of features because it is not an online store-building platform.

Customer Relationship Management System

How does Shopify handle customer management in comparison to ClickFunnels? In this regard, the two platforms aren’t all that dissimilar.

ClickFunnels is a fantastic tool for viewing detailed information about your customers. You can see your customers’ locations, email addresses, and what they’ve bought from you, among other things. Customers can also be segmented in various email marketing campaigns based on their position, the items they purchased, the amount of money they spent, and so on.

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Shopify allows you to track the purchasing habits and personal information of customers who have made purchases from your store. You can also create subscription pages to encourage repeat purchases and email marketing campaigns to customers based on their country of origin, product purchases, or money spent.



The ability to identify strengths and weaknesses is the most significant advantage of using proper analytics.

Analytics data allows you to evaluate the effectiveness of your marketing strategy, which is critical in the process of optimizing and maximizing online sales. What strategies do Shopify and ClickFunnels use to help you gain a better understanding of how your customers interact with your product?

The analytics and reports provided by Shopify allow you to examine your store’s recent behavior, gain insight into your customers, evaluate the speed of your online store, and examine your transactions. Your Shopify subscription plan determines the types of analytics and reports available to you.

You can also integrate third-party analytics services such as Google Analytics to gain additional insights and expand your business.

The default features of ClickFunnels do not include analytics, but as with Shopify, third-party analytics such as Google Analytics can be used.


Although their purposes differ slightly, both Shopify and ClickFunnels define themselves as all-in-one tools. However, as complex as these platforms’ software is, it is nearly impossible to cover all bases. As a result, if you want to take your platform to the next level, you should beef it up by integrating it with powerful marketing tools that can help you sell online.

Shopify vs. ClickFunnels provides simple integrations with a variety of popular third-party tools, ranging from email integration to payment and accounting integrations, among others.

Gateways for Payments

The most significant difference between Shopify and Clickfunnels payment gateways is that Shopify has its own in-house payment-processing platform, whereas ClickFunnels only works with third-party integration.

Clickfunnels integrates with Paypal, Stripe, and other payment providers. Keep in mind, however, that your funnel will only work with one Payment Gateway at a time. Suppose you want to provide more than one payment option. In that case, you must create two funnels with identical customer interactions and a Sales page button directing the customer to their preferred payment gateway.

In addition to the Shopify Payments default payment gateway, Shopify integrates with over 100 payment providers worldwide to allow your store to accept your customer’s preferred payment method.

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Titles Are Vital In SEO

ClickFunnels is a fantastic marketing tool that provides a suite of resources to help businesses of all sizes quickly create and launch online sales funnels. Is ClickFunnels useful for SEO?

ClickFunnels was not designed with search engine marketing in mind. Because paid and organic social media traffic rather than search engine traffic is a cornerstone of ClickFunnels’ sales funnel philosophy, ClickFunnels isn’t very good for SEO out of the box, but there are definitely things you can do to improve this. Unfortunately, they are time-consuming, and the benefits they can have on your rankings are limited.

In today’s Shopify vs. ClickFunnels comparison, Shopify triumphs over ClickFunnels in terms of SEO. It comes with a comprehensive set of SEO tools that cover all of the essentials for an online store, and you can always turn to Shopify’s app store for more advanced SEO features. It’s likely to have what you’re looking for.

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Customer Service


It’s difficult to say which platform provides better customer support between Shopify and ClickFunnels.

Shopify is well-known for providing excellent customer service. Suppose a client has any concerns or questions. In that case, they can contact a customer adviser 24 hours a day, seven days a week (via email, chat, or phone call), and they also have access to a comprehensive knowledge base that answers some of the most frequently asked questions and provides solutions to problems.

ClickFunnels provides comparable customer service, with live chat available 24 hours a day, Monday through Friday, which recently added to their extensive list of how to get answers to any problem you may encounter while using ClickFunnels’ services.

Final Verdict: ClickFunnels vs Shopify

When it comes to Shopify vs. ClickFunnels, it is safe to say that both can be extremely beneficial to your business.

Clickfunnels has a number of features, including pre-built sales funnels, whereas Shopify is better at helping you manage your inventory and customers.

As a result, my conclusion is that Shopify is the best option if you need a full-fledged online store. It manages inventory and customers more effectively, has detailed built-in analytics and reporting, and thousands of integrations to extend functionality. ClickFunnels allows you to create opt-in and landing pages and manage the various forms used in your sales funnel. While it is an excellent sales tool for businesses with only a few products or services in stock, it is not the best option if you have multiple products to sell.


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