Want to create good open rate email campaigns? In this post, I will share with you 3 secrets that will take your email marketing to the next level!
If you manage to boost your email marketing open rate, it means that you will have more prospect clients at the end of the day, more conversions, more $$$ in your pocket.
The secret to improving the open rate of your email campaigns is to make them STAND OUT from the others, how? That’s what I’m going to cover the next couple of lines.
Most people think email marketing is outdated, you know what? They are WRONG! Email marketing is still KING when it comes to monetizing our online business.
Advanced email marketing techniques such as segmenting give marketers a lot of control in how they grow and interact with their subscribers, boosting the conversion rates over the top.
MailChimp made a recent study about segmented email campaigns, it boosts the open rate in 14.31% and click-rate 100.95% when compared with non-segmented email campaigns.
This is the reason why most of the successful internet marketers use it at full steam.
What is an email marketing campaign?
An Email marketing campaign is an act of sending a series of emails with the intent of promoting a service or product.
Usually, marketers use a well know technique of giving before asking, the idea is to build trust with their audience before presenting the product itself.
Let me give you an example:
if you go on a walk and get approached by someone “throwing things into your face” almost bullying you into buying something from them you are probably gonna step away even if something caught your attention.
On the other hand, think about reciprocating, what if someone that you weren’t even expecting gives you a gift for Christmas? Wouldn’t you feel obliged to provide him with a gift as well? And most probably on the next chance, birthday or Christmas you will.
It’s the same thing with email marketing campaigns, you create a series of email on the first 2nd or 3rd emails you provide value, and then on the 3rd or 4th emails, you present your product/affiliate link. Hence and repeat.
Now you must be thinking, how can I provide value? Well, that will depend on how you get your email subscribers.
#1 Secret About Good Open Rate Email Campaigns
Create compelling titles/headlines
I know it sounds easier than it is, with practice and a little help it can be done. For that, you need to use power words and be a little irreverent/different/original in the way you build and your titles.
Check this excellent headline analyzer, it helped me a bunch when I was starting creating my first campaigns.
Back to the example, let’s say you got your subscriber from an email opt-in you have in your fishing blog. A great follow up email series would look something like this:
1st Email *informational email*
Title – [Even Tunas Like] My Secret Sea Bass Lure
Body – Where you would talk about how you created an excellent homemade lure and how people can make it as well just by gathering a handful of natural herbs. Keep it short, natural and engaging.
2nd Email *informational email *
Title – 3 Spin Techniques That Will Turn you a Predator
Body – Describe the 3 techniques, how and why people should do it the pros and cons of each one
Try and use short sentences, breaking down ideas and use * $ # & %, yes symbols, the use of odd characters break the thought of “too many words.”
3rd Email *informational email + subtle approach to affiliate product*
Title – Th!S Will Be The Ultimate Fish Hook You will Ever Need
Body – Hey, guys, I had to share this with you, remember my homemade lure? I just found an incredible fish hook that combined works as good for sardines as it works for a monkfish! How cool is that!?……
Then, elaborate a bit more, storytelling also works great at this part of the email.
4th Email – *product promotion email with affiliate links*
Title – *Dynamite Fishing* The Fishing Rod of Power
Body – Hey, the other day when I was fishing on my boat and lost my favorite rod, at first, I went over the roof, but now that I think of it, it must have been a blessing.
Since that day I’ve been capturing so many fishes, it feels like I’m fishing with dynamite!
And the best of all is that it wasn’t even expensive.
If you are on the lookout for an all-around fishing rod, make sure to check my brand new “fancy pants, Fishing Rod of power,”
Keep pumping out those emails, use your creativity, remember to send two or three educational/value emails then one sale email. Hence and repeat!
#2 Secret About Good Open Rate Email Campaigns
Make your titles visually stand out from the rest, either by using images or symbols.
Our primary goal is to make people open your emails, but for that, we need to draw their attention, check the image below for some examples.
One great tip I can give you is to scavenge through your mailbox and see for yourself which subject lines look more enticing to click through.
#3 Secret About Good Open Rate Email Campaigns
Build super relevant email lists.
On your website, you can and should have several email campaigns. Most of the email marketing automation programs allow you to build and run different campaigns and by using tags, you can switch and even interconnect subscribers from your email lists.
Let’s say you have a website about hardware, on your homepage you can have an opt-in to invite people to subscribe your mailing list where you mainly broadcast your new blog posts and news to their inbox.
But let’s say you write a blog post about a gaming graphics card review, you can then create a different opt-in to invite your readers to a specific email list (not your homepage subscribers) where you will broadcast only emails about gaming gear like graphics cards, high-end monitors and mouses, etc.
Conclusion
Email marketing is undoubtedly one of the most efficient monetizing channels out there.
Every internet marketer out there should have two priorities, the first one is to write good content to attract organic traffic, and the second one is to build a relevant email list.
Remember, once you have your campaigns up and running make sure you apply these 3 little secrets to keep up the “good open rate email campaigns”.
If you guys want to add something to this “How To Craft Good Open Rate Email Campaigns” post, or just share your thoughts, feel free to drop me a line on the comment section.
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Great article and excellent outline. It’s reassuring for me to know that I’m on the right track with my two young blogs and their growing email lists. It is hard to come up with compelling headlines but it’s like riding a bike. Once you get it, you’ll never forget it. I learn more and more each day and saved your article for future reference.
Hi Todd, glad you enjoyed reading my post. Some people disregard headlines, basically because they are not willing to spend enough time and effort to come up with a good one.
Thing is, a great headline makes all the difference between someone clicking on your email and read it, or simply delete it.
Hi; your lesson on email marketing has taught me a lot. Email marketing is something that I was eager to be doing over a long period.
But, since I became an affiliate my desire, seems to have drifted; However, now that I read all the information that you have given in your post. A new willingness has berth inside of me I will be doing email marketing shortly.
DorcasW
Email marketing is a MUST for any affiliate marketer. You should start building your email lists as soon as possible, I’m sure you will not regret it.
When you start your first email campaign make sure you these tips so you maintain a good email open rate.
Cheers
Thanks for this article. I am a blogger and I really haven’t thought much about doing email marketing. And yes, I did think it was a bit outdated. But you make a lot of good points. perhaps I should consider getting a campaign started. Where can I learn how to do email marketing?
Hi Wendy, you are welcome.
Email marketing is a powerful tool but requires some prerequisites prior to starting your email list building.
Ex: you need to sign up for an autoresponder program such as Aweber, Getresponse or MailChimp.
MailChimp is 100% free under 2000 subscribers what makes it a good program to start with.
I just dropped you a link about a video lesson about the first steps to list building, it’s worth a look.
https://my.wealthyaffiliate.co…
If you need any help setting up your emails campaigns let me know.
Cheers
Pedro
Hey thanks for the informative post,
I’ve always been turned off by this idea, but its becoming more and more attractive to me as I move forward in the online business world. Typically I don’t like being emailed by people I don’t know, but I’ve had a change of heart. I’ve found that its spammers that i don’t like, or people sending me emails that involve information i don’t care about. But I think I could get on board with sending people emails who are obviously interested in my niche and putting in affiliate links as needed. The main prerogative I have is helping people find what they need, and if it’s through email, who am I to deny them?
Thanks,
Michael
Hi Michael
I hate spam ,myself, and in order to keep your list healthy, if you notice a subscriber don’t open your emails, ,let’s say your last five emails) you can send him a email questioning or informing that he is going to be removed.
I hate to receive emails from people or email lists that I haven’t subscrided to.
sign up for relevant mailing lists and you get quality /relevant info.
Cheers
Great post on the proper way to go about email marketing.
I like how you treat the prospective customer as a human being.
The idea of building a relationship with the client is very important and as you mention, nobody likes to be thrown a cold sales pitch in the face.
I also like how you nonchalantly develop your email campaign to keep the reader in suspense.
How long have you been using this method?
Do you change parts of it from time to time?
Have your sales shown a marked increase since using this method?
Paul
Hi Paul
I’ve been using this strategy for some time now.
Idea is to Give give give eventually, one day you will receive. Reciprocate is a powerful thing.
Sometimes, if I see fit, I adjust. (Ex:if I see bad open rate) might need to improve the title.
As for the sales, depends on the niche, comes work better than others.
Cheers
Hello Pedro,
This was a great article on how to do email campaigns. I’m a blogger and never thought about getting involved with doing emails. I can see where it could help increase the traffic to my site.
I really like how you have broken it down in simple steps on how to lure your readers in first and then give them an affiliate link. I like your style and understand why it would stand out above others. Your subject heading examples are certainly eye catching.
I don’t even know how to start an email campaign. I’m very interested in giving it a try now that you have explained it so clearly and how it could help build my site up.
Thanks so much for this great information! I will do some research and see what the best way is to start my email campaign.
Do you use a plugin that allows people to be on your email list? How do I get the emails of people to include in my email campaign?
This is very new to me, but I would like to learn all I can before I start it.
Thanks for sharing your information. I look forward to hearing back from you.
Have a great day!
Devara
Hi Devara.
Glad you liked my post.
If you want to start your first email campaign, you will need an autoresponder software.
To begin with, and without having to spend money, I can suggest you try MailChimp, it’s free up to 2000 subscribers and gives you plenty of options, plus, is not too hard to set up.
yes, I do have a plugin (actually more than one) that serve as an opt-in where people insert their email and start receiving my follow up emails.
I can give you a couple of free plugins names for you to start collecting emails 😉
Hustle, even did a small training on WA, if you want you can check it out here https://bit.ly/2tok9VD
Hello-bar is from Neil Patel, it also has a free version for you to start building your email list, check here https://www.hellobar.com/
MailChimp also a built-in opt-in you can use on your site.
See which one you like the best and give it a try, start turning your site visitors into subscribers.
If you need help setting up your email marketing campaigns, let me know.
Cheers
Pedro
Hi Pedro, this is really great article, I must am one of the people that benefited from the 3 ways of e-mail marketing that u have shared, u have just changed my thinking about e-mail marketing, I once thought it no longer paying that it’s already outdated that most people now preferred social media for marketing than The email marketing, but your article has really changed it tonight and I will have to reconsider my thoughts about it, really good work out there
Glad you took the time to read my post about how to build good open rate email campaigns.
When talking about email marketing, relevance is the key to success.
The reason why email marketing is still KING is that unlike social media where you get spammed with paid adds all the time, on email marketing people choose when to sign up or unsubscribe.
On your end, all you have to do is to provide value to your subscribers and turn them into potential costumers.
Good luck to your email marketing campaigns.
Cheers
Pedro
This is so informative and effective article about email campaign. I’ve carefully followed this article because I design an email campaign for my business promotion but I’m not getting the results as expected. I think that the contents of the article will not have been as such. I will follow these tips. Thank you very much for this article. I will follow your blog.
Hey,
Nowadays is getting harder and harder to get good emails from people. Almost everyone has more than one email address, and when sighing up for an email list, people often give a “bad email”.
The trick is to provide real value to your readers. By doing it, people will want to hear from you and will sign up to your email marketing campaigns with their best email address.
Building an email list takes time but its very worthwhile and a must for any wannabe online marketer/business.
Cheers
Hi Pedro, I have read your article attentively and I found here secrete tips of email marketing, after reading your article I realized that I am in right track because still now I prefer email marketing method for my marketing promotion. I agree with that every internet marketer should have two priority one is writing good content and second is should build a relevant email list. Thank you very much for sharing your secret tips about email marketing.
Hi Paul.
I totally agree with you, building a relevant list is almost like having a push button to make money online!
Takes time to get it right, the trick to keep a healthy email list is to get rid of people that don’t open 5 or 6 of our emails, don’t spam, remove people that unsubscribe immediately.
Then run several campaigns to compare what’s working and what’s not. It’s time-consuming, but at the end of the day, is rewarding.
Wish you the best of luck with your email marketing.
Cheers
Hello Pedro,
Thanks for such a nice post. I liked you post about Open Rate Email Campaign. I’ve read your post fully and acknowledged all the tips and suggestions you’ve provided in your writing. I think this is the best way of becoming successful in Email Marketing. I am going to follow your tips and share your post with my friends and family members so that they can also be successful.
Thanks again 🙂
Hi, glad you found my post useful. Email marketing is one of the biggest assets of an internet marketer. The thing is, it takes time to build a relevant email list and it requires a lot of A/B testing and fine-tuning constantly.
Thank you for your comment.
Cheers