Unlocking the Secrets of SEO: Navigating the Maze to Find the Best Tools

Last Updated on December 2, 2023

Hey there, it’s Pedro! Ever find yourself wondering what truly powers a successful website? Today, we’re on a quest to unravel this mystery. We’re tackling a crucial question: What is the best SEO software out there, and why is it essential for your online journey?

Picture your website as more than just a digital showcase of your work. It’s your virtual megaphone, reaching out to an audience that’s searching for exactly what you have to offer.

But here’s the twist: making that vital connection with your audience isn’t just about having a website; it’s about wielding the right tools to amplify your voice. That’s where the magic of SEO comes in, transforming your site from a hidden treasure into a landmark on the digital map.

Join me as we navigate through the maze of SEO tools, uncovering the paths that lead to true digital success. Stay tuned, because what I’ve discovered might just change the way you think about SEO and online marketing!

What is SEO?

what is search engine optimization

To answer our friend there, I can say that search engine optimization is a method to create content in a way that improves the chances of ranking it higher on the SERPs.

A wise man said, “A healthy website relies on a variety of traffic sources.” To make it sustainable, we need to generate the highest amount of organic traffic possible, and that is when SEO comes into play.

ahrefs seo software

Ahrefs “The Crawler”

Considered by many of the best SEO resources, Ahrefs is used by the most successful online marketers, such as Neil Patel, Brian Dean, Gael Breton, and big brands & companies.

It is well known for its site audit tool, which will keep track of your overall site’s health & SEO issues such as new and lost backlinks, and track keyword rankings, and web mentions.

What I like about the ahrefs keyword tool:

It’s jam-packed with features.  
For those who take the time to explore all the possibilities, it gives lots of information about ways to improve your website’s health and traffic. According to Ahrefs blog, there are 13 things that only they can do.

ahrefs keyword tool features

User-friendly interface  
At first sight, it might seem overwhelming because of the colossal amount of information, but after a little while, it seems that everything’s in the right place and easy to use or access.

Training available to anyone
There is lots of training available for everyone. Either on their private Facebook group (for paid members) or in their blog and/or YouTube channel, you can get information about new updates and features as well as training on how to use this SEO tool.

What I don’t like about the Ahrefs SEO tool:

High price.
This is possibly the biggest drawback with ahrefs. Even the lowest tier membership costs $99,
and it comes with tons of restrictions. I’m not saying it’s not worth the money; it’s just not for everyone’s pocket.

Prices vary from $99 for the lite version, $179 for the standard version, $399 for the advanced version, and $999 for the agency version.

No Free Trial
A long time ago, there used to be a $1 7-day trial where you could test drive Ahref’s full potential. Now, instead, they allow you to have a free account, which is pretty neat if you ask me. Sure, it’s not the whole shebang, but it gives you a taste of the magic without reaching for your wallet.

You can do basic site audits, keep an eye on your site’s health, and even get a peek at what your competitors are up to. It’s like getting the keys to a fancy car, but just for a spin around the block—enough to feel the power, but leaving you wanting more.

Final Words » Is Ahrefs Worth The Money?

If you have the money and the knowledge to make use of this fabulous online marketing tool, then HELL YES!!! It can really make the difference between creating content that can rank or just “shooting” in the dark!

URL: ahrefs.com SEO software

Plerdy seo software

Plerdy – track, analyze, and convert.

Cloud-based SEO software with a purpose, understand your visitors, increase your website conversions and gather and analyze SEO.

To better understand your visitors, Plerdy provides more than 100 features.

For example, you can analyze scroll depth and sequence of clicks, and you can check the heatmap and see where people are clicking or leaving your website.

You can also build behavior, time base triggered, or exit intent popups. And even conduct surveys.

Plerdy SEO Alerts.

This keyword checker tool continuously analyzes your website for technical and semantic keyword problems.

This tool monitors your website keywords, tags, titles, and attributes daily and notifies you about what can be optimized.

In a few words, Plerdy will increase your website efficiency, thus improving your ranking and getting more traffic/prospect customers.

What I like about Plerdy SEO Software.

  • Simple to install, just insert a single script on your website/Google tag manager, and you are set to go.
  • FREE forever plan
  • Tons of features
  • Customer Service
  • Easy to use
  • Value for money on higher-tier subscriptions

What I dislike in Plerdy

  • Some more additional guides or training would be nice
  • You can’t use video elements on the popups

How much does Plerdy cost?

You can try it for free, but if you need more the features, you have to upgrade to one of the paid plans. Check prices in the image below. 

Plerdy plan price

Does Plerdy have an affiliate program?

Actually, one of the things that impressed me was the built-in affiliate program. What I mean by this is that you can access their referral program inside your administrator dashboard.

just click on the “hamburger” menu icon in the top right corner and select Referral program. From there, copy-paste your link and share it on your blog, social media, or any other platform of your choice, and you have the opportunity to get up to 30% of payments by your link. 

join Plerdy affiliate program

Final Words » Is Plerdy Good for Me?

I genuinely believe that being able to understand our website visitor’s behavior is a must to boost your conversions.

I especially liked the heat map and the scroll depth feature. With a quick look, I can see what posts people are reading through and which ones people leave.

If you are on the lookout for the best SEO software without spending too much money, then you must try Purdy. Remember, they have a free forever plan, so why not try it out? Won’t even need a credit card!

URL: www.plerdy.com

keywords everywhere SEO software

Keywords Everywhere “The Long Tail Master”

This is one of my favorite search engine optimization tools when it comes to creating content! Easy to use, this chrome extension is a must when you go out for keyword hunting.

What I like about Keywords Everywhere.

I really love the way it works; all you have to do is a regular search on chrome, and it will provide you with a great ton of long-tail keyword alternatives.

  • Simple to install, pretty much like any other chrome extension
  • Lots of info at a distance of one click
  • Lots of value in the free version
  • You don’t need a subscription to use the “advanced” features. All you need is to buy some credits, and you are set to go.

In the example below, I wrote “table of contents blog,” let us see what we got!

Right off the bat, we can see the keyword trend without resorting to Google trends.

Keywords Everywhere trends

As you scroll down, check the right side for keyword suggestions. First, you get related keywords, and then people also search for keywords.

In this case, some keywords got repeated, meaning that there is search intent both on related keywords and people also search for.

Anyway, with a simple search, I got a new post idea… YEAH!!!! (How to add a table of contents in WordPress without a plugin)

Keywords Everywhere keyword ideas

PRO TIP » Don’t forget to tweak the keywords to make sure they make “human sense”.

What I dislike in Keywords Everywhere.

Actually, there is not much to dislike.

Keywords Everywhere Verdict

If you create content for yourself or for clients, you need this tool because the amount of information you get on your face makes Keywords Everywhere a must!

URL: www.keywordseverywhere.com

jaaxy keyword tool

Good “Ole” Jaaxy

With his strengths and weaknesses, Jaaxy has been around for quite some time now. This tool belongs to the Wealthy Affiliate platform, and its main focus is to find long-tail keywords for your blog posts.

Apart from keyword research and management, you can easily catalog your keywords and save them in lists for later use. Jaaxy is excellent for SERP tracking, add your “favorite” keywords to the tracking list and get notified of its performance on a daily basis.

You can also check if a particular domain is available as you research for keywords. This is particularly useful if you are fond of niche websites.

I will use the same example of Keywords Everywhere so we can compare the outcomes.

As you can see in the image below, we got some good keyword suggestions based on my research. Compared to KE, we can see that we have more information on each keyword; let me explain:

  • Avg » average searches a month a particular keyword has
  • Traffic » amount of traffic a post/keyword can get if it achieves first-page rankings
  • QSR » stands for quoted search results, other words the number of websites competing for that exact keyword
  • KQI » keyword quality indicator measured on bad, normal, and good
  • SEO » score based on traffic and competition, the higher, the better
  • Domains » show if a domain with that keyword is available
jaaxy keyword tool results

NOTE: If you pay for KE credits, you get access to some of these metrics.

Some people, usually “noobies,” have some trouble interpreting Jaaxy information. As a seasoned user of Jaaxy, I will explain how to interpret some of the results.

I marked some keywords with red arrows and others in yellow in the image above. The first two differ only with the words “how to”, check how the metrics change! The “how to create a table of contents for your blog” has 300 competitions while “create a table of contents…” only has 22.

One of those keywords makes no “human sense” therefore, Google will not rank it. If you pay close attention, both have the exact same metrics part from the competition.

PRO TIP » No matter how good metrics are, if a keyword does not have “human sense,” don go after it

Now let’s look at the next keyword, “best table of contents plugin WordPress” it seems a good keyword, with good metrics, but it’s missing the word “for”.

So my suggestion is… no matter what SEO TOOL you are using… GOOGLE THE RESULTS…!!!

best table of contents plugin wordpress

As you can see above, Google is not ranking any website with that “crappy” English in the first place… Guess WHY!!??

The two yellow arrows targeting the “how to add a table of contents in/to WordPress” keywords are both wrong

! Do you know why?


All results on Google 1 page target the word “create” instead of the word “add”!

There is much more to cover about Jaaxy, but if you want to know more, check my detailed Jaxxy keyword research tool review.

What I like about Jaaxy.

  • Clean and easy to use
  • It has a free version
  • Great for brainstorming for keywords
  • Good affiliate program
  • It works once you get the hang of it
  • You can use it to find affiliate programs

What I dislike about Jaaxy.

  • It has a “not so obvious” learning curve
  • Results can be misleading
  • The enterprise tier is expensive for what you get

Final Words » Is Jaaxy Still Worth it?

Jaaxy is still a great option out there, especially after you get the hang of it! It’s an excellent tool for brainstorming and finding great domains for flipping.

If you want, you can try Jaaxy for free here.

Can I use free SEO Tools effectively?

While free SEO tools offer some functionality, they often have limited capabilities compared to paid tools. As your SEO needs to grow and become more complex, upgrading to paid tools might be necessary to stay competitive. This consideration is important for individuals or businesses planning their SEO strategy on a budget.

How do SEO tools enhance content creation?

SEO tools like Surfer SEO are particularly beneficial for creating SEO-friendly content. They provide insights on top-ranking pages and help automate the optimization process, making it easier to produce high-quality content that aligns with search engine preferences and audience interests. This is crucial for businesses looking to improve website visibility and drive organic traffic.

What are the key features to look for in the best SEO software?

When selecting SEO software, look for features like accurate keyword research, comprehensive site audits, effective backlink analysis, and competitor insights. Tools like Semrush offer these functionalities, helping to identify profitable keywords, optimize content, and understand competitors’ strategies, which are vital for improving your website’s search engine performance

Conclusion on What is the best Seo Software.

In conclusion, the best SEO software boils down to what works for you—your needs, your goals, and yes, your budget. Tools like Ahrefs, Plerdy, Keywords Everywhere, and Jaaxy each bring something unique to the table, helping boost those search rankings and driving traffic.

Each has its own set of cool features, but let’s face it, choosing the right one can be a bit like finding a needle in a haystack. And sure, investing in a quality SEO tool can be a game-changer, saving you time and ramping up your site’s performance.

But here’s a thought: why not try something that gives you more than just a tool?

Over at Wealthy Affiliate, we offer a full suite of tools and training that go beyond just SEO. It’s a one-stop-shop for everything affiliate marketing, from site building to keyword research, and yes, awesome SEO tactics.

So, why limit yourself to just software when you can join a community that’s all about growth and success?

With Wealthy Affiliate, you’re not just getting tools; you’re joining a family that’s invested in your success.

Ready to level up your online game?
» » Join us at Wealthy Affiliate, and let’s turn those SEO challenges into victories!

Catch you on the inside,