Constant Contact has been involved in email marketing since 1995. During that time, they’ve managed to become one of the world’s most popular email tools, second only to Mailchimp.
I’ve noticed that Constant Contact is frequently the top choice for many other review websites. You may have also read the Constant Contact reviews provided by users online, and while they are generally positive, they may only provide part of the picture.
What distinguishes them is that they have added features that only some of their competitors have, such as digital product downloads, event management, appointment scheduling, and social campaigns, over the years. In addition to automation and recurring newsletters, these all add to the diverse list of email options available.
Constant Contact has a marketplace with over 400 apps and integrations to cater to even the most specialized products. Despite these eye-catching numbers and features, Constant Contact appears to be losing favor, at least according to Google Trends. Enough reason for us to investigate Constant Contact’s inner workings and determine whether it is still relevant in the twenty-first century. Find out in the video below!
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What Is Constant Contact?
Constant Contact is an email marketing provider that provides marketing automation and email solution that transforms businesses to become more effective and efficient at emails and social advertising to invite, turn, and keep customers. It also offers massive email templates in drag-and-drop elements with multiple ways to upload contacts.
Moreover, its users enjoy exclusive access to its intuitive event management tools, various authoritative resources, and social media features to make businesses successful with their marketing strategies.
With marketing automation, it can independently target and send signals of personalized emails to contacts continually– if the recipient hasn’t yet opened the email, it resends the whole thing and more. Complete reports enable businesses to analyze strategies deeply over time and determine whether or not contacts are engaged.
Constant Contact has a mobile application that lets business marketers build and send emails straight away from their mobile devices. Email tracking is built-in so users can observe and track the completion of forwarded emails on the go.
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How Constant Contact Works?
Intuitive email-making & editing
Constant Contact authorizes a straightforward way to make and edit emails through its intuitive drag-and-drop elements and content blocks. Users can freely choose their preferred email templates from over a hundred selections and enjoy an image library that can store up to 2GB. Smart columns automatically adapt when you add new images, texts, and buttons. These features enable first-time users to create professional and well-done output with Constant Contact.
Automated email marketing strategies
With Constant Contact, users can automate emails to new members and set the programmed emails based on where contact snap. Users can filter their recipients to ensure they always send the appropriate message. Strategies like these can, for sure, maximize your time by focusing on the essential aspects of your business.
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Smooth integration with e-commerce
Constant Contact offers email marketing to raise your online business performance. It helps target and find new customers to keep them posted by promoting your products and services through selected emails and landing domains. Integrations with e-commerce platforms such as Shopify, BigCommerce, and WooCommerce minimize marketing efforts for your online business.
Social media marketing at its finest
Constant Contact can also provide social marketing strategies for your business. It allows you to make a schedule, share, and observe content from its dashboard to maximize your time switching from multiple social media platforms. Moreover, you can respond to messages and feedback on social media directly from the Constant Contact dashboard.
Top-tier contact management specs
Constant Contact helps to organize your contacts, filtering lists by the subject’s interest. You can freely add contacts from your website and social media– or upload contact lists from third-party programs like Excel, Outlook, and Salesforce. Once the contacts are in the system, you can organize them with specific tags. Afterward, the platform automatically notifies you of duplicates, inactive, and unsubscribed contacts.
Efficient tracking for emails & ads
Constant Contact initiates straightforward reports, providing honest info about the growth and performance of your email marketing strategies and social media ads. Click-tracking heat maps offer you a complete look at how your contacts engage with your emails. Moreover, it determines the performance of five email strategies plus split testing that maximizes open rates for emails.
Better interactive marketing strategies
Constant Contact offers more ways to strengthen your marketing strategies, including event management, mismatched sign-up forms, surveys or polls, and donations. These qualities make it more efficient to engage the target audience and attain doable feedback through them from your contacts, expanding the overall brand exposure.
Excellent customer support system
Constant Contact ensures you’ll always get the support you need to make your marketing strategies effective. Here, you can get valuable advice from marketing pros. If you prefer self-assistance, perhaps take advantage of their KnowledgeBase program with step-by-step guides and instructions. Moreover, you can also invite and have a brief discussion with your fellow big or small business owners like yourself.
Constant Contact Excels From Its Competitors
Not only is Constant Contact best suited for smart businesses but also for people who are just starting with email marketing. It’s really user-friendly to all online start-up businesses that can help you open opportunities on so many levels. Below are the areas in which Constant Contact excels more than other email marketing services.
1. Easy to use
Constant Contact is organized interface, making it straightforward for anyone to get started with email marketing. The infamous drag-and-drop element makes it uncomplicated to create and edit emails into something your subscribers will find attractive. With every chosen plan, you’ll unlock nice-looking pre-built and well-optimized mobile template that looks engaging on every device.
2. Advanced marketing tools
Constant Contact is jampacked with essential automation tools to improve your email list. It is due to this that I researched this program extensively and later on trusted to make it my email marketing service. Below are the several advanced features you’ll be taking advantage of:
- It creates a customized web page catering to online donations.
- It creates easy online surveys and polls.
- It manages your schedules, events, invitations, online registration, payments, and many more.
3. 30-day free trial
Let’s face it… Most email marketing services across the internet offer a seven or 14-day free trial to test their performance. At the same time, Constant Contact abundantly gives you full access to their beneficial tools for 30 days long, man that’s quite a long time! After the trial, you can start with the most basic subscription at $20 per month for 500 subscribers and beyond.
Constant Contact Pricing
Here’s the summary of features and the accompanying pricing options offered on both Email and Email Plus plans:
The Core plan costs $9.99 per month for 500 contacts, while the Plus plan costs $45 per month. Nonprofits receive a 30% discount on 12-month plans, while individuals receive a 15% discount. Constant Contact offers a 60-day free trial (no credit card required) and a 30-day money-back guarantee.
In the Email Plan, you can use automated resends to contacts who failed to open their emails and authoritative resources, live chats, phone, and email support. You can also access the Constant Contact mobile app, tracking, and reporting, integrations, and an image library that can store up to 2GB. Moreover, you can enjoy a marketing calendar, landing pages, and Google, Instagram, and Facebook ads.
You can also use list segmentation, sign-up forms, list-building, welcome email tools, contact list imports, WooCommerce integration, automated abandoned orders email for Shopify, industry templates, custom template, and unlimited emails.
On the flip side, the Email Plus Plan, increases Email plan features with tools for new customer consultation, online donations, polls, surveys, coupons, event marketing, dynamic content, multi-user support, the subject line for split testing (A/B testing), email automation based on interest, and automated welcome emails.
What I Don’t Like About Constant Contact
My Constant Contact review wouldn’t be absolute without revealing the red flags that you should be aware of before trusting this email marketing provider. Here are the several things I didn’t like about Constant Contact:
1. Constant Contact appears to have minimal automation tools. As an email marketing service that claims to be best suited for beginner-level users, I already expected that it lacks some of the ultra-monitoring capabilities that pro users will need.
2. Constant Contact is a bit pricey compared to other email marketing services like MailChimp, SendinBlue, and AWeber’s. But if you want a more user-friendly and beginner-level email marketing service, then Constant Contact is your best option.
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Who is Constant Contact for?
While Constant Contact has other advanced features like reporting and top-tier contact management specs, they are easy to understand and ultimately use. So even without email marketing experience, you can quickly strive into this email marketing service and take advantage of undeniably useful features.
Is Constant Contact a CRM?
Constant Contact is an email marketing service and is venturing out to be an excellent website builder soon. However, it covers some of the advanced contact management specs in many regular CRMs.
Does Constant Contact offer a free version?
Unfortunately, Constant Contact doesn’t have a free version. It has two paid plans with different costs depending on the number of subscribers or contacts in your list.
Which is better, MailChimp or Constant Contact? Why?
Even if Mailchimp outweighs Constant Contact through its higher rating, the perfect word is this; it depends on what you’re looking for and what’s best for your business needs. Both are effortlessly easy to use, intuitive, and jampacked with advanced features, but I can only say that Constant Contract has more advanced contact management specs. At the same time, Mailchimp excels at segmenting overall customers.
What are the benefits of Constant Contact?
Constant Contact is anything but easy, making it an excellent option for both pros and newcomers to email marketing. As you can quickly access effective strategies, it is also best for users without much experience using email marketing software.
Is Constant Contact Worth Trying?
Let’s make this easier to understand, below are the best reasons why Constant Contact is worthy of the whirl:
- Email templates are articulately designed to attract target audiences and faithful customers.
- Plans are useful for small businesses with as low as 500 subscribers up to 50,000 contacts or even more!
- It offers a 30-day free trial and a 30-days money-back guarantee for all plans.
- Features are advanced and can go beyond what most competitors provide. Constant Contact offers straightforward tools that are user-friendly and well-optimized on all devices, making it easy to understand and use.
Indeed, Constant Contact excels other marketing service providers. Its email marketing solution is undoubtedly excellent, but the additional specs make it excel.
Constant Contact reiterates through its site that they are a tool for small businesses. And as such, it’s worth evaluating them on these terms. As mentioned above, they definitely have enough of the basics covered to satisfy most small businesses, and if it were as simple as that, we’d recommend them more highly.
The issue these days is that plenty of other email tools offer even more than Constant Contact and for a lot less money. This includes not only features but also user experience.
They do pick up points for their decent deliverability rates, integrations, and for allowing different access levels for separate users. And with recent enhancements to automation and reporting and the addition of new features like a website builder, it does look like they’re making an effort to improve the product. But their lack of advanced features makes it difficult to recommend them over others at this price point.
So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I am confident that there might be other interests at play there.
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