7 Reasons Why You Need an Email List Right Away

7 Reasons Why You Need an Email List Right Away

Do you have an email list that is alive and growing? If none, check this why you need an email list post! 

An email list is essential if you're just starting with your small business. That's all there is to it. It's tough to even call yourself a business without it — you won't stay top-of-mind with your prospective clients. Generating excitement about your brand or product will be challenging too, and you won't be able to market the way you want to.

Even as businesses embrace social media, they carefully manage their email lists because it is the most effective way to convert leads into sales online and offline.

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What is an email list, exactly

An email list lists persons who have agreed to receive emails from you after subscribing or signing up.

The critical thing to remember is that they've given you permission to send them emails, which means they're interested in hearing from you. They're not simply a fan or a follower; they're a part of your community, a much stronger relationship than one created on Facebook or Twitter.

Before sending out emails, be sure you have permission. Sending emails without authorization is considered spam and is the quickest method to be banned by email service providers, not to mention that people will quickly unsubscribe from your list. When asking people to subscribe, it's best to adopt a double-opt-in approach.

The term "the money is in the list" is undoubtedly familiar. And it's correct. Here are seven reasons you should start building an email list right away.

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7 Reasons Why You Need an Email List Right Away

As a result, many new business owners and bloggers are unaware of the importance of having an email list.

The numbers are what make email lists so powerful. Email marketing has a 4300% average return on investment (ROI) for firms in the United States, according to OptinMonster.

Here are the 7 reasons why you need an email list right away:

1. Easy Access to Customer Messages

Easy Access to Customer Messages

There are about 3.6 billion email users, according to Radicati Group. That's more than half of the Earth's surface. By 2023, that figure will have risen to 4.2 billion!

Furthermore, according to research, at least 91% of consumers read their email at least once a day. It's impossible to go days without checking your social media accounts. These figures are part of why sensible businesses should create an email list.

Your words are delivered directly to someone's mailbox when you send an email.

On the other hand, your customer is considerably more likely to miss your update in their feed due to the nature of social media.

This demonstrates why email lists are vital and far more effective than social media in getting your message in front of your customers.

2. Sending Email is Personal

Sending Email is Personal

Isn't it true that an email that begins with your name piques your curiosity more?

The truth is, customers adore it. Personalization elevates your email marketing from mediocre to outstanding. Don't let personalization cost you money. 

Of course, email marketing systems available on the internet allow you to customize your messages to your email list.

Additionally, email is straightforward. Every person on your mailing list receives an email in the same way they would get a piece of mail. It's a very different experience than seeing a message in a newsfeed as it scrolls by.

Also, getting an email is a personal experience. People, for example, receive emails from your company in the same inbox as emails from their relatives.

3. Encourage Visitors to Come Back

Encourage Visitors to Come Back

It's frightening, but the fact is that more than 70% of visitors who leave your website never return. Take a peek at your Google Analytics and see what percentage of new vs. returning visitors you have.

And the people who come to your site are valued. They've found their way to your website from all around the world.

What you don't want to do is miss out on the opportunity to convert a casual web surfer into a regular visitor.

When visitors see an email from you in their inbox, they are considerably more inclined to return to your website. With another terrific post, a well-written announcement, or unique promotion.

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4. You Have Control Over Your Email List

Your email list is the only thing you have control over aside from your website when it comes to your online business.

For example, you may have thousands of Facebook, Twitter, or LinkedIn followers, but those followers are employees of those organizations.

However, the most significant advantage of establishing an email list is that it is entirely yours.

Obviously, you have no control over when a social media platform's policies change. These modifications may have an impact on your efforts. Taking complete control of your subscriber list and concentrating on growing your email list is a wise business decision.

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5. Big Companies Prefer Email Lists

Take a page from the world's most successful firms' digital marketing playbook. They spend a lot of money on marketing initiatives solely to attract people to join their email list.

Consider the last time you went shopping for clothing, shoes, or jewelry over the internet. Most likely, they requested your email address.

These vast firms are savvy in using Instagram, Facebook, Twitter, and other social media platforms to grow an email list. They put so much effort into developing their email lists because the returns have been phenomenal.

They understand that email lists are precious and that creating an email list can increase revenue. Large corporations recognize that email lists are excellent long-term investments with great returns at low expenses.

Even social networking firms recognize the importance of sending messages to their email lists.

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6. Email Establishes Credibility

How Can I Help My Audience

Emailing your customers establishes a level of trust between you and them.

When someone reads one of your emails, they do it in the privacy of their mailbox. It's not a billboard or a social media timeline with a public statement. It's a more personal manner of communicating.

Customers can confidently ask you questions by replying to your message because email lists make them feel like they're part of a private conversation—this aids in the development of trust and a bond.

7. You’ll Earn More Profit

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Consider each of your website visitors to be a lead. Isn't it logical to ask for their contact information so you may follow up with them?

Because they're on your site, you already know they're interested in your niche.

Subscribers are far more likely to become buyers as a result of this. You know these people are already interested in what you're selling because they joined your email list through your website.

Your subscribers have worked hard to get a response from you!

Besides that, because email marketing has an over 4300% average return on investment, it is highly cost-effective.

How to Grow My Email List?

There are numerous methods for expanding your email list. The following are a few of the most popular ways:

  • Giveaways -  As an entry, request someone's email address. When people share your giveaway on social media, you can give them more entries.

  • Lead Magnets - A lead magnet is an incentive you provide for your visitors' email addresses. This could be a free eBook, a report, or something else.

  • Give a Discount - If you own an online store, this is a great alternative. Not to mention that coupons are a typical lead magnet.

  • Make Use of a Good Theme -  People will be more eager to remain around and return if your website looks attractive and provides a great user experience.

  • Create a Custom Form -  You'll obtain more helpful information about your subscribers if you create a custom form.

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What you’ll Need to Start Building Your Email List?

You now understand how critical it is to establish an email list. The advantages significantly exceed the drawbacks of social media, and you'll have access to a vast audience.

But, first and foremost, what do you require to begin building your email list?  It's pretty straightforward, and it boils down to three points:

  • A blog or website.

  • A service for email marketing to deliver your emails and collect email addresses.

  • Convertible opt-in forms where users sign up or 'opt-in' to your list.

The Bottomline

If you want your readers to return to your blog, you need to establish an email list, regardless of the type of site you have.

Email subscribers are significantly more valuable than the average social media user. The devotion to specially personalized emails is reflected in the number of shares, click-throughs, and sales generated.

Email is not just the most influential modern marketing tool, but it's also simple to utilize and has limitless potential for your site.


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Last Updated on April 30, 2022