If you're familiar with digital marketing, I bet you've heard of ClickFunnels— a landing page builder that helped pioneer online sales funnels. In this ClickFunnels Review, I dive into the pros and cons to see if ClickFunnels is a viable business marketing software that is worth considering or if it just simply overrated.
According to the website, ClickFunnels allows anyone to create sales funnels that convert leads into sales 24/7 without an expensive tech crew. Does it sound like a good investment? And what exactly does it accomplish? I'll go through all you need to know about ClickFunnels in this 2022 review.
What is ClickFunnels, and how does it work?
ClickFunnels began in 2014, but in three years, it has silently revolutionized the online marketing sector, according to Forbes.
Here's how ClickFunnels works:
It makes it easy for firms and entrepreneurs to sell products from the internet using sales funnels, which are otherwise tricky marketing techniques.
Russell Brunson, the creator of ClickFunnels, is as well-known as his product, and for various reasons. He made a fortune through ClickFunnels as well as other marketing endeavors. He experimented with email marketing for a time before settling on sales funnels.
Russell Brunson is the best-selling author of Expert Secrets and DotCom Secrets, two books his admirers adore and walk readers through his marketing strategies. Dotcom Secrets is available for purchase on Amazon with over 400+ reviews or accessible on his website. Expert Secrets is available for sale on Amazon and accessible on his website.
Brunson and his colleagues created ClickFunnels to help them design funnels more quickly for various projects, as funnel development would typically take weeks. However, they quickly realized that their invention would be valuable to others and had many promises as a business.
What Are Funnels and How Do They Work?
Let's define a marketing funnel before moving on with our ClickFunnels review. In marketing, a marketing funnel is a process that takes people who don't know you and turns them into consumers. A sales funnel is a set of functions in e-commerce that are designed to lead a website visitor to the checkout page.
There's a more exciting way to think about it. Imagine a funnel for the first step and pretend this funnel is a metaphor. Instead of physical ingredients, you have metaphorical elements called web traffic or site visitors to pour down the funnel. Visitors to your website are taking a look around and checking things out. Your website is well-designed, and the material is excellent!
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The fact is not all of your visitors may always be your customers. In a physical store, that's the equivalent of customers strolling in but not understanding where the cash register is, so they leave without purchasing anything. You can persuade clients to buy anything in a real business. You might be a little further away from your customers in a digital store. This is where your funnel comes inbuilt. It's to appeal to your clients' emotions using psychological principles. The funnel works in stages, bringing users closer and closer until they reach a checkout page.
If this sounds interesting, you're correct—become it's a massive issue in online marketing. Russell Brunson made his fortune not only by selling ClickFunnels but also by using them.
ClickFunnels Review- Advantages
To give you an overview, ClickFunnels does its job!
ClickFunnels is a tool that will save your time and energy by automating tasks that would otherwise take a lot of technical matters and a variety of third-party apps. ClickFunnels standout in these regards:
- Produces Profits
ClickFunnels' focus on producing money for the consumer is one of its best features. They make creating an account, uploading material, and accepting payments incredibly simple. Plus, picking everything up is simple—it'll take you no more than a couple of hours to figure out most of what you need.
- Testing (A/B)
It's also nice to have built-in A/B testing. You have to duplicate a page, make your modifications, and decide whether the two versions should be shown to which percentage of your traffic.
- Builder using Drag & Drop
Several aspects are beneficial in this situation. I enjoy how simple it is to duplicate pages and how I can store layouts for future use. Their page builder is a crucial tool, and they've done an excellent job with it. It's a simple drag-and-drop builder once you've gotten used to it.
- Plugins for WordPress
You can also use a WordPress plugin to integrate ClickFunnels pages into your website. Working between ClickFunnels and WordPress without a plugin saves a lot of time and is more complicated. With over 20,000 active installations, the Clickfunnels WordPress plugin has a 4.4-star rating on the WordPress plugin repository.
- Integrations are plentiful.
API integrations are handled well by ClickFunnels, in my opinion. Email autoresponders and payment processors are simple to use and maintain.
- Everything in a single package
Overall, having everything consolidated is excellent: I can construct landing pages, forms, and order forms all from one platform.
All of this saves you time and money that you would have spent on developers, CSS, hosting configurations, etc.
You can be confident that the lower-tiered account is a wise investment because the money you can put into a StartUp account is quite generous. The ClickFunnels Platinum Platinum might not be too much to ask if you have over 30,000 visitors and need over 100 pages.
ClickFunnels have some drawbacks, but it does a fantastic job gathering and organizing valuable resources. It arguably saves most users the pain of managing funnels in a different method.
ClickFunnels Review- Disadvantages
Although ClickFunnels is generally robust, it has a few flaws, and no thorough ClickFunnels review would be complete without examining the negative aspects.
The pricing is a minor disadvantage. Only three pricing options are available: $97 per month, $297 per month, and $2,497 per month. This isn't a significant disadvantage in the broad scheme of things; it's just another investment in your company, and as I previously stated, you receive a fantastic deal for it.
- Unsatisfactory Customer Service
Customer service is shaky and unpredictable at some points. They've been great with basic queries, but they won't be accommodating if you ask them more challenging questions, particularly regarding advanced features.
This implies that you'll buy ClickFunnels products like online courses, books, and attending seminars. Their Facebook group has over a hundred thousand members, and the majority of posts are individuals talking about how much money they've made and flashing their sports vehicles. Although these figures are accurate, the users create the impression that they are more concerned with generating quick money than creating excellent products and services. ClickFunnels has aided people in doing beautiful things. Still, it has also helped in the proliferation of get-rich-quick scams, online courses, an overabundance of coaches and experts, and other spammy internet marketer junk.
The creator is a marketing genius, but his brand and ideology are deeply ingrained in the product. Everything around the landing page builder seems to be an extension of Brunson's platform, as I love it.
It's difficult not to get the impression that ClickFunnels spends more time and money on self-promotion than is required, especially since several areas of their product, like customer support, could use some improvement.
- Too Pre-made
This one is about the community rather than ClickFunnels. While ClickFunnels allows you to modify every aspect of your funnel, many individuals stick to the same basic layouts. Because of the popularity of ClickFunnels, there are a lot of ClickFunnel-Esque looks floating around. The importance of diversity cannot be overstated.
- Bugs and Outages in Software
ClickFunnels will occasionally go down or face specific issues. Though this does not happen very often, there isn't much you can do but wait. If you spend a lot of money on advertising or sending visitors to your funnels, and a ClickFunnels bug causes your pages to go down for even a few hours, you might lose money.
It's also challenging to detect whether your pages are working or not unless you check them frequently or wait for disgruntled clients to complain. I also have issues with cloning pages using the HTML publishing option, aside from uptime.
- The user experience shifts a lot.
The dashboard is constantly changing, the process for creating new pages and funnels is changing, a button will shift, price options will change, and it appears that ClickFunnels is still finding things out.
Consistency in my software is essential to me, especially if it's a commercial solution.
- Too straightforward
It's too simple, and it's too pricey for its simplicity. These objections usually pertain to do-it-yourself methods, which can be less expensive upfront and provide you more control over some features. However, I wouldn't overemphasize this for less experienced users primarily looking for efficiency and an easy-to-use toolkit.
How much does ClickFunnels cost?
The Clickfunnels Standard Plan and the Clickfunnels Platinum Plan are the two price options offered by ClickFunnels. Even their basic plan is on the higher end of the spectrum. Clickfunnels costs $97 per month, with the Platinum plan costing $297. You can test out the service for 14 days for free, so you don't have to commit to a costly program right away. You get two months free if you pay annually rather than monthly ($997 for ClickFunnels, $2,997 for Platinum).
Still, it's a little heavy, isn't it? Some might argue so, and I can understand why—especially when compared to LeadPages, a similar (but not identical) service that starts at $25 per month. It's crucial to remember that ClickFunnels' leading service is to make funnels more efficient, which it accomplishes pretty well. It's a fantastic investment, in my opinion.
The primary distinctions between a regular account and a premium account are as follows: the basic understanding gets the leading service, the funnel-builder, with certain limitations on the number of pages (100), visits (20,000), custom domains (3), and only a tiny portion of the complete list of capabilities.
Both plans, however, include unlimited contacts and members, as well as all advanced funnels, A/B split tests, and a few more features.
Platinum includes a long list of features, such as one-time payments (a Backpack feature that lets you characterize a product as a one-time payment product for your payment gateways); subscription plans (another Backpack feature that, unlike one-time payments, lets your customers pay for a subscription service); 3 SMTP integrations (StartUp has 1); unlimited funnels, pages, visits, and custom domains; priority support and template requests; as well as a lot more.
To summarize the differences, the basic Clickfunnels plan includes ClickFunnels' key feature, which is called ClickFunnels. Easy! Platinum, on the other hand, bundles ClickFunnels with two additional services—Followup Funnels and Backpack—and gives you access to the whole ClickFunnels feature set.
So, what's the overall conclusion? Honestly speaking, it's a strong rival in the marketing software market and well worth a look.
Yes, there are certain disadvantages: If you require a more hands-on solution for your marketing needs with more customization choices, you might consider tying together third-party options. After all, if you go with ClickFunnels, you might get unlucky and wind up dealing with unfriendly customer care people or software bugs. Their self-promotion may potentially irritate you.
But, guess what? In the end, I don't think any of these drawbacks outweigh the strong landing page builder, let alone other advantages like the quick learning curve, solid integrations, and good templates.
Overall, ClickFunnels achieves its primary goal of making it easier to funnel traffic and increase conversion rates. Even poor ClickFunnels reviews agree that it can be helpful for entrepreneurs who aren't as familiar with the internet.
I'm confident that the page builder provides enough options for most potential users. ClickFunnels is a fantastic tool if you're searching for a simple yet effective sales solution or landing page editor.
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