Ultimate Guide On How To Repurpose Your Blog Content

How to repurpose your blog content? Repurposing your content not only extends the life of your content but also improves its distribution. But here's the thing: simply copying and pasting content from your blog to social media isn't considered content repurposing.

Instead, the proper way to recycle evergreen content is to tailor it to the needs of each marketing channel.

Do you want to know how to get more value from the high-quality content you've been producing? Continue reading to learn how to determine which content to repurpose. Dig in!

Benefits of Repurposing Your Blog Content

Because time is a valuable Internet resource, one of the most significant benefits of repurposing content is the time it can save you during content creation.

There are several other advantages to repurposing:

  • Improve your SEO. Having multiple contents on a single keyword improves your search engine ranking. Furthermore, you can control the anchor text by linking the repurposed pieces back to your site.

  • Assists in the distribution of content. Repurposing content, such as changing its format from written to audio content, allows you to broaden its reach. This ensures that you're creating new content and promoting it.

  • Meet the content needs of your target audience. Not everyone in your target audience prefers to consume text-based content. Similarly, not everyone likes to watch videos. Repurpose your content instead of alienating a portion of your target audience by creating a specific content format. You can repackage content into new formats to meet your audience's content demand.

  • Assists you in maintaining your publishing frequency and expanding your online presence. By repurposing content, you can continue distributing high-quality content across multiple channels without worrying about constantly creating new content.

  • Increase your online visibility and reach a new audience. Reach new audiences through new marketing channels by recycling content to meet the needs of each.

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How to Determine Which Content has to be Repurposed?

Repurposing content is more than just breathing new life into old, evergreen content. Instead, as you plan content, it's an important step to include in your current content creation strategy.

With this in mind, here are ways for identifying content to repurpose:

Discover your evergreen content.

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You may be surprised at how much of your archive is evergreen. I've discovered that timelessness and quality are the two most essential elements for evergreen content. 

Evergreen content is timeless, so it will always be relevant. It is also popular because of its high quality. Make a list of these evergreen pieces to include in your content repurposing strategy.

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Repurpose new content

All long-form content you create, whether blog content, research reports, whitepapers, or anything else, deserves to be repurposed.

What's the reason? Content repurposing aids in content distribution. As a result, incorporating repurposing into your content workflow is an excellent first step. You wouldn't skip it this way.

Discover which posts are performing well.


Use Google Analytics to determine which posts generate the most traffic.

Ideally, the core concept of the content you intend to repurpose should be valuable and exciting to the audience enough to warrant consumption in various formats. If it has evergreen staying power, you can use what you create for a more extended period.

See if you have anything else to say about a particular subject.

As you go through your archives, keep an eye out for any topics or articles on which you think you could improve. Perhaps something in the news has changed since a post was published, or maybe you've learned new knowledge since the last time you wrote about the subject.

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Ways to Repurpose Blog Content

Here’s how to repurpose content in various ways:

Convert a blog post into a Twitter or LinkedIn thread.

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Take your original post's subheadings, add some context under each, and share as a Twitter thread.

You can do the same for LinkedIn and Facebook content. Instead of summarizing the entire blog post in a social post, expand on a single point. This will provide you with 3-4 social media updates from a single blog post.

Make a whitepaper or a report out of a blog post.

Repackage the key takeaways from the blog post or the main findings from a report as a whitepaper.

Create a one whole whitepaper highlighting the key takeaways from various blog series and distribute it over a month to drive demand.

Make video content out of your written content.

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This could be a video in which you share key findings from your research report or a video in which you discuss the topic you discussed in your blog post.

Do you lack a YouTube channel? You can still use video to your advantage by creating Loom video tutorials from your blog content. Include these videos in your blog to increase your visitors' time on your site.

You can also share these Loom videos on your social media accounts and in your email newsletter.

Blog posts can be converted into PDFs.

Let readers access your blog content in PDF format or convert the steps you share into a checklist or template. Now gate this content so that you're not only repurposing content but also building your email list.

Create an ebook out of related blog posts.

Alternatively, turn newsletters on the same topic into a collection of blog posts or an ebook. You can also put the key points into slides and upload them to SlideShare.

Make audio content out of blog content.

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Another method for repackaging blog content is to record an audio file and embed it in your blog post. This way, content consumers who prefer to listen to your blog content rather than read it can tune in.

Finally, you can repurpose blog content into podcast episodes and vice versa. Podcasting sounds intimidating and will cost you so much, but the good news is you can do it for free, check out Can I Record A Podcast For Free?

Organize a webinar

A webinar is a next step in audio-video content, allowing you to present a topic while also engaging your audience in conversation. Your existing content can be an excellent starting point for a webinar, or you can conduct research for your final presentation through a series of blogs.

Share blog content as a Quora answer, on Reddit, or in an Email.

Reddit and Quora communities

You can also use blog content in emails. Alter the content and distribute it as answers to Quora and Reddit questions. You can also write a week-long email course with the content you've already created.

The Bottomline

Repurposing content can save bloggers and writers a lot of time. It's a fantastic hack with SEO, reach, and other advantages. You might even find it helpful to consider your repurposing options before starting a new blog post or article. A single story can inspire dozens of pieces of content.

Your repurposing efforts should be successful if you focus on adding value to the original content.


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Last Updated on August 19, 2022