Blogging 101: What Should I Write in a Good Review?

Writing reviews on a product, service, or website is an excellent way to supplement your income as a writer. You can post them to multiple websites for money, split advertising revenue, or publish them on your blog or website. Numerous components should be included in your review depending on your target market. Nonetheless, the main question is, "what should I write in a good review?"

When writing a review, your primary priority should be your target audience. Your review should be different if you're writing for a group of experts than writing for a casual internet user. Make sure you're not taking on more than you can handle. For instance, don't publish a review for website developers if you don't have the technical knowledge or terminology.

Keep your reviews as simple as possible for the most common internet users. You can even make a template with all of the features you'd like to include in each review.

How to write a good review

The role of the product review has shifted dramatically in a world dominated by consumer opinion. You might wonder how to create a review blog post if you want to join in the fun and help other people build revenue out of it.

Related post »» How to Monetize Your Website or Blog?

Make use of the product or services.

You can't review something you haven't tried, and let's be honest, many reviews have tragically crossed this line.

Before you begin writing, spend a lot of time with the thing you're evaluating. A day isn't enough; you need to go beneath its skin, experience it in everyday life, and discover many advantages and disadvantages. Trust us when we say that you'll know when you're ready to share your thoughts with the rest of the world.

However, in circumstances where you can't use the product or service (due to its costly subscription), don't be upset that you can't have a review on that niche because there are still ways you can come up with your review.

This is when you can conduct thorough research:

Search their website

Visit their website - Visiting a website will give you an overall view of what product/service they have and the price of subscriptions and give you a first-hand user experience.

Seek a network of communities - Looking for other people's experiences on Quora and Reddit is a must too. There you can find honest reviews from users of different perspectives. Just be sure that you filter out each review because some reviews might still be misleading.

Reddit and Quora communities

Check other websites' reviews - You're not the only one who wants to review that specific product/service. For sure, there are already reviews out there. It's not wrong to look at their website and read their reviews for you to have an idea of how they deliver the study. But remember not to plagiarize their contents as that will burden your credibility and website in the long run.

Define your target audience.

Define your target audience

You must target the right audience while writing your review. Depending on the service or product you’re reviewing, you may be a part of that audience, in which case defining it should be relatively straightforward. But, if you're reviewing something that you wouldn't ordinarily purchase or have a first-hand experience with, you'll need to take a different approach.

Consider the kind of people who would subscribe to the service or buy the product, such as the generation they belong to, the hobbies they enjoy, their characteristics, and their way of life. This information is critical if you want to make an informed decision about the product or service's suitability for them.

Make a list of pros and cons.

As a reviewer, it's critical to remember that everything has advantages and disadvantages, and no product is flawless.

You must tap on both the good and bad elements to adopt the holistic approach vital in reviews. And be honest! What hasn't worked, and what has been completely nailed, independent of your personal experience or other people's perspective?

Take pictures and screenshots.

Whether you're an experienced or inexperienced photographer, you'll need to have a snap of the product if you're going to write a product review. On the other hand, if it's a service or a website you are reviewing, taking a screenshot of their website's homepage is a must too!

Take a screenshot

It's all too easy to get caught up in the words while thinking about how to write your review, but visual is crucial. An excellent product or service review will always incorporate a lot of the reviewer's visual perception. 

A picture is worth a thousand words; therefore, if you want to emphasize a particular product feature, back up your words with some fantastic photos.

If it is a website that you are reviewing, make sure to give your audience still the visual experience of what they can expect in the service you are reviewing. You're giving your audience the first-hand experience and a how-to review on what they can anticipate before subscribing to that service.

Create a captivating introduction.


You only have a few seconds to catch someone's interest online, and if your product review doesn't grab their attention right away, you've spent a lot of time and effort crafting the rest of it.

Your introduction should establish the tone for the rest of the review. Is this the best that can be done? Is it something people have been looking forward to for a long time? Make it apparent that if visitors to your site want to learn more about their prospective future purchases, they should continue reading.

Describe what you’re reviewing.

Although you are not a member of the company's marketing team, you have a role in presenting it to your target audience.

This is advantageous since you may explain it without being constrained by a marketing strategy or a list of pre-defined characteristics and benefits. You may explain it in its entirety, faults, and everything.

Keep your audience in mind and provide as much information as you believe they will require. If they're going to be highly technical, get as geeky as you need to. Dig into the not-so-obvious materials to acquire a high-level overview of what you're reviewing.

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Compare it to similar products/services and their older versions.

How this business compares to its forerunner or other competitors on the market will be a primary concern for your audiences. And that can only imply one thing: you must also go through them.

Conduct Competitor Analysis To Identify Content Gaps

If you can't get firsthand experience, conduct some careful study or talk to those who have. As mentioned above, you can dig into Reddit and Quora. This type of comparison will make or break reviews since it gives the potential consumer something to compare the product or services to, which will significantly assist them in making a purchase or subscribing choice.

Approach the situation with caution and be honest.

It's easy to slip into the trap of adoring or hating a thing so much that your judgment is clouded when thinking about how to write a review blog post. At all costs, avoid including your biases and keep the target audience and their needs in mind. Explain why something simply does not work for them but attempt to balance any criticism with the apparent benefits.

Take your time when writing your conclusion.

Because the conclusion is perhaps the most significant element of your review, take your time writing it.

Also, don't make it too long, a few paragraphs will suffice. It should summarize the significant advantages and downsides before giving your conclusion.

Use your blogging platform to publish!

Publish your post

The most difficult parts of your review will be the researching, writing, and editing - but now comes the fun part, which is publishing your hard work on your preferred blogging platform!

If you already have a blog but need to brush up on SEO, know how to rank higher on Google.

Remember to post or share your work on social media properly once it's been published and to keep doing so. Make a list of relevant hashtags and use those most likely to appear in your viewer's social media feeds.

What Should I Write in a Good Review, Final Words

It's essential to disclose any relationships with the company in your review. It's usually a great practice to tell if you've been compensated for giving a review or are going to receive money via affiliate links.

The rules for this vary by nation, so do some research. However, the general norm is to be upfront with the reader and make it apparent whether the review is a type of advertisement rather than a truly unbiased evaluation.

Although this advice is built on a product and service review format for blogging, there's no reason your review can't be repurposed for other sorts of content.

After hitting the 'publish' button, don't be afraid to get innovative and share your story once more. Video, for example, could be a fantastic medium for illuminating an even bolder spotlight on your review and making it available to a much broader audience, so don't be frightened to get resourceful and share your experiences and review again, this time on a different platform.

Time to wrap up this article on What Should I Write in a Good Review!

Have fun reviewing 😉

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Last Updated on May 3, 2022