What is a Niche Website For?

Hi there, welcome to my What is a Niche Website For blog post. If you reading this post probably you are searching for a profitable home-based/internet business and with it the intent of making money online. So let me ask you a question, have you come across the term niche website? You probably have but do you know what is a website for? Let me tell you all about it…

What is a Niche Website For Anyway?

On the next couple of lines I’ll cover all you need to know and how you can profit from building your own niche website, let me break it down for you:

  •  What a niche website really is
  • Benefits of building a niche website
  • What do you need to build a niche website
  • Can I profit from having a niche website
  • Take your niche website to the next level

What a Niche Website Really Is?

Before going deeper into the subject let me transcribe what Wikipedia says about niche markets, “A niche market is the subset of the market on which a specific product is focused. “

A niche site is a website that focuses on a narrow group of people from a broader market with a specific interest. The main purpose of a niche website is to present your visitors with useful and quality content/information about a specific topic and or products providing the answer or piece of information they are looking for.

Let me give you an example if you think of the bakery (broad market) a niche would be gluten-free cakes. See how you are narrowing the market down into a specific group?

Benefits of Building a Niche Website

Now that you know what a niche website is, let’s focus on the benefits of having one from the marketing perspective. The internet is a massive place, and with it, a lot of websites are simply lost in the cyberspace with no visitors whatsoever.

You want to start your online business and you thinking of building a website selling home appliances, not really a great idea because it’s too broad and you would be competing with industry giants such as Walmart, Amazon, Best Buy and many others… The main reason why niche websites are great is that you are targeting a specific audience, it will be easier for your website to appear/rank to the ones searching for that subject. let’s say you make a website selling portable space heaters, although its also a home appliance it’s to a more specific audience, therefore your website is much more likely to rank/appear on the search engines. 


What do You Need to Build a Niche Website?

The best way for you to build a niche website is to get a WordPress template, its easy, fast, and you won’t need any kind of special IT skills like coding. In fact, there are a lot of site builders that get all the dirty work done for you. The rest is pretty much typing like in notepad, word or email.

As easy as it is to set up you still need hosting, which is the physical space where you keep your website on the internet and a domain name which is like the address to get into your website.

Want to know a secret? I know of a platform where you can get all that in one single place! Would it make it even better if I told you that it’s totally free? And I’m not telling you the best part yet ?

It will take you less than 60 seconds to get it ready to go! No catch, no credit card needed, just type in a domain of your liking below and you are all set!

Can I Profit From Having a Niche Website?

That’s the whole point! That’s what a niche website is for in the first place! Making Money Online! How can you profit from niche websites? The main monetization method on a niche website is affiliate marketing.

In a couple of words, affiliate marketing is about promoting products or services from a third party and if you “sell” then you get a commission. If you want to dig deeper into this subject check my post what is an affiliate website.

Usually, niche website marketers make product reviews, unboxing and comparisons. Some even make “crazy” videos like the one below.

The idea is to constantly create content to lure visitors to their websites and or social media channels and then forward their visitors to their affiliate programs so they can earn that $$$$ online.

Take Your Niche Website to The Next Level!

Do you want to make money online? The safest and easiest way is to create a niche website. This will require some time and dedication. In life, there are 3 certain things, death, taxes, and you won’t make money online overnight!

You can start your niche website right now totally free just by following this step by step training any layman can follow.

These 10 lessons cover all you need to know about setting up your own niche website, give you some insights about internet and affiliate marketing even cover some search engine optimization aspects so people can find your websites. Plus provide free hosting, free domain and hundreds of WordPress templates for you to choose from.

At the end of this 10 lessons, you will have the foundations of what might be your own online business for years to come!


What is a Niche Website For Anyway – Wrapping Up

I tried to cover all the aspects I find relevant about niche websites as well as provide you the proper tools and information you need in case you want to take on the internet and affiliate marketing road.

If you have any questions, doubts about what a niche website is for, please feel free to drop me a comment below.

14 thoughts on “What is a Niche Website For?”

  1. So is an affiliate website the same as a niche website? I do agree from yours and others that I have read it does seem that affiliate marketing is the easiest and most cost effective way to make money online.However how do you drive traffic to that site,I assume you do need traffic and other outlets to make it work? Does Wealthy Affiliate provide training on that?

    • Hi Cathy,

      That is a tricky question, because of both use affiliate links as the monetization method.

      I got your answer 😉 I’ll use examples to better explain the differences.

      First, the affiliate website, let’s say you have a review website named bestcarsmoneycanbuy .com and you review all sort of cars no matter the price.  Your goal is to provide your readers with reviews, show the pros and cons of each car and just find the best money can buy! On each review, you have affiliate links to the car manufacturer so you earn a commission if anyone buys from clicking on your affiliate link.

      The niche website, taking the same example as above would be awesomeconvertiblecars .com or even going deeper into a microniche bestconvertibleroadsters .com.

      You targeting people that search for cars but narrowing to audiences that search for roadsters and or convertibles.

      Getting traffic to both websites is though on-page and off-page SEO plus content creation.
      Wealthy affiliate provides all the training you will need to build from scratch any sort of online business, either affiliate, niche, or even e-commerce.

      If you want to know more about wealthy affiliate you can check my detailed review.


  2. So many people like myself want to make money online and so many people just dont have a clue how.  It is awesome that you are providing some key advice to newbies and at a price that is affordable because free is affordable to everyone.

    You have portrayed how important it is to have a niche website and that is an article everyone should read.  With the right tools and training I think anyone could make money off the internet.

    I look forward to reading more from you in the future.

    • Hi Dale,

      I totally agree with you, with the right tools & training literally anyone can make money online. 

      On top of that, I Just loved your statement, “free is affordable to anyone”!

      The problem with people trying to make money online is that most of them seem desperate, want to make money immediately and because of that search an “easy” way out and fall for shady schemes end up worse than they are…

      Understanding what a niche website is, and learn to choose a niche that we love and master is the main key to succeed on making money online! The rest is about content creation and work hard… success will follow!


  3. Great article. I think that building niche website is one of the best ways to earn money online legitimate and without boss. I am in the health niche which is highly competitive but I try to do the best I can. From your experience, how long should it pass to start seeing nice amount of traffic daily? Thank you in advance.

    • Hi Daniel, 

      Thank you for your comment.

      Yeah, you are absolutely right when you say a niche website is one of the best ways to earn “legitimate” money online.

      Health niche is highly competitive, but it’s also a rich & profitable niche to be, tons of ways to monetize it in so many “sub-niches/micro niches”.

      For my experience, you need from 3 to 6 months to see traffic rolling, all depends on your internet marketer experience plus the amount of content and promotion you make to your website.

      Wish you the best.

  4. Great article on creating a niche website.

    A niche website is a great way to help people get the help and products that they need, while also making money.

    It is easy and simple to start your own niche website.  You do not need to know code or any of that techie stuff.Anyone can do it, even if you have never even heard of it before now.

    If you can learn and follow directions then you too can be the proud owner of your very own niche website.

    • Hi,

      Absolutely, we all have searched for things such as the best laptop under $800 and stumbled into an Amazon affiliate computer niche website.

      It’s a Win-Win situation, we get to see comparisons and feedback from people who know about what they are talking about and if we buy from their link they also ear a commission! 

      And you are right, anyone willing to learn by following a step by step training can do it! Start an online business is as far as a mouse click!

      Thank you for your comment


  5. Hi Pedro, I totally agree with you about gaining trust from visitors to your site instead of a strong sales pitch.

    People online these days are more net savvy and need reassurance that we are not another scammer.  You have made it very easy for a newbie to understand that they do not need a degree ii computer science or IT to build a website.  It is very simple but of course work still needs to be done in the form of writing content, adding links and photos.

    Thank you for sharing this article with us!

    • Hi Stella,

      The Internet is so flooded with scammers, the thing is, I still see a lot of people searching to make money overnight, easy preys…

      There are tons of opportunities out there, and you right, people don’t need a master degree on IT all they need is to follow a plan, dedication, and hard work.

      Glad you liked my article about what is and how you can make money with a niche website.


  6. To be honest, I had no idea what a niche was when I was looking for ways to make some money online. All I knew was I needed to build a website where I can promote other peoples’ products or sell my own products. Sound easy on the outset especially when there are sites and platforms that tell you how easy it is to earn cash with little work and investment.

    Anyway, I built two websites on different niches which I think was not a wise move. Managing one website already takes a lot of my time, how much more having two? So I am thinking of deactivating one and just focus on the other one, what do you think? And what niche do you suggest beginners should decide on right from the start in order to avoid switching to another one as they go on?

    • Hi Alice,

      Glad you read my post about what is a niche website!

      You made a very common mistake, a lot of people start with a website and after a couple of weeks, sometimes even days create a second website. That is about the worst thing you can do as a begginer.

      The proper approach to anyone starting with online marketing is to take some time to choose a niche and focus on two things.
      1 – be passionate about the niche
      2- know or want to learn a lot about it

      Only then is time to make your niche website and start creating content.

      If you have two websites at the moment, identify which one you love the most and have more traffic/content/audience… and go for it, FULL STEAM! 


  7. Hi Pedro how are you? I tell you a little about my experience, for me it was difficult to choose my niche because I felt it was too big, and that if I chose wrong it would cost me dearly afterwards.

    I had several ideas but they were very broad, in the end I decided on something, that was more specific and I really liked it. I think it took me a day and a half to decide on my niche, luckily everything went well since then :)Pao

    • Hi Pao, 

      I’m great, even better after reading your comment, thrilled to know that everything is doing well for you!

      In my opinion is better to take some time to choose a niche, is essential to pick something that we love and fully understand, otherwise we won’t be able to write passionately about it.

      Another trick is to dig into niches and find a sub or micro niches to narrow even more our audience. 

      There is a training about how to choose the proper niche for us! Just linked it 😉

      Wish you the best



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