Teach me How to Sell Online

Teach me How to Sell Online

When i look back I say to myself, I should have asked that same question. Believe me, it would have saved me a lot of time, effort, and worst of all hard earned Money. So, can you teach me how to sell online? I’m here sharing this with you so you won’t fall for the same beginner mistakes i did.

We starting a small online business, and the most natural and easy thing to do is, sell things online. Thing is, online world can be ruthless to beginners, and if we don’t have the right precautions, we will start with the wrong foot. Always keep in mind that the main purpose of any type of business is to earn money and not the other way around.

I started to sell things over the internet long time ago, and, as most people do, i started with eBay. The important thing about eBay is, before selling on eBay you should first buy on eBay. This turns out to be very important because it will allow us to understand the mechanics. You can read my article about selling on www eBay com official site if you want to dig deeper.

I will summarize what I’ve learned on my selling online journey and I’m sure that when you are done with this article, you’ll be ahead of many people trying to sell things over the internet.

I will cover things like, Online or retail what’s the difference? How to choose things to sell on the internet? What tools do you need to succeed online? Is there a place that can really teach me how to sell online?

Teach Sell Online


DIFFERENCES BETWEEN ONLINE AND RETAIL SALE

I see many people failing  in their attempt to sell over the Internet, simply because they do not understand the difference, especially at the beginning, between online sales and traditional retail.

There are some simple details. some not so obvious, that I will be covering on this teach me how to sell online article. Those details can make all the difference between those who succeed and those who don’t.

Advantages of selling online.

When an entrepreneur is planning his online business, he creates a bullet list of the advantages of selling on the Internet. There are several answers such as the massive amount of possible clients, less investment comparing to a retail shop, no need of having merchandise in stock, he can buy only when he sell, and so on. Most of the times, people only think of the advantages, this is wrong.

And why is wrong? Because the most important question is often forgotten. The most important question for someone starting to sell online is:

“What is the customer’s advantage of buying in my store?”

This may sound funny, but many online business owners believe that just because they have an online store people will buy from them. First the need to be found! I will be covering this aspect later on  this teach me how to sell online article.

I  asked a couple of virtual store owners: “Why do you think people buy on the Internet?” The most common answer was, “because visitors can easily compare”

That is the main reason people buy online! The fact of being able to easily compare what the best deal for them is. The second reason is the commodity, buying something and having it delivered at our doorstep is a big advantage of buying online.

Unlike the physical world where a customer can only compare what they are buying if they go to multiple stores, usually around certain area/city. On the Internet, people have the ability compare globally,  a lot faster and with less expense.

At an online shop, it is no longer the seller who makes the sale but the customer who chooses where he will buy from.

The importance of the layout

Have you thought why are the registers at the opposite side of the entrance at most big stores and supermarkets? The answer is the layout. These retail shops have marketing strategies, they create paths for you to follow, placing merchandise in strategic locations so people see them increasing the chance of purchase.

You can’t use this marketing strategy at your online shop. Actually, a great percentage of buyers won’t even enter through your virtual store front door, in this case, the homepage. If you analyze your visitor behavior you will see that most convert pages are products pages.

85% of internet buyers behave like this:

  1. open google and type the name of the product they want
  2. browse thru the first page results
  3. enter your site, see if it has what he want if not, goes back to google and keeps searching.

Resuming, you must have a great product page because most of the times this will be your visitor landing page. Remember to have good image quality, good but concise description, customer reviews are also a great asset because it will build trust.

Teach me to Sell Online
How to choose things to sell on the internet?

Before starting your online business, there are some things you must take into consideration. First and sometimes disregarded, is the weight and volume of the product you are about to sell. Because you are selling online you will need to ship all your sold articles to your customer address, therefore will be a fee associated to your sale. The larger and heavier the object is, the more expensive it will be.

Choosing whenever possible, articles that wear off or have pieces that wear off is a good principle.  First, because it will create returning costumers as well as refills / replacement parts.

The secret of a sale company is never on the sale! Do you know why? Because the sale price is controlled by your competition. The secret of a successful sales company is always on the buy! Buy low sell at a just price.

It’s a huge advantage knowing from the inside out the niche we choose. Being able to help your customer with support, tips or troubleshooting turns out to be a major plus on getting a happy client.

 What tools do you need to succeed online?

The first tool you will need to sell online is a website. But what is a website good for it can’t be found? A very common error is having  a website as a portfolio, for people that already know you.

The main purpose of a good website is to allow people that don’t know you reach your product. For that, you will need SEO, search engine optimization. Basically what this does, is to make possible people find your website by searching certain specific keywords on search engines  such as google, bing or yahoo.

Payment methods

How will your customers be paying you? You can integrate on your website payment methods such as PayPal, credit card payments or you could always choose the old cash on delivery method. All of those have advantages and disadvantages, it’s a matter or choosing wich one suits better your interests.

Handling & delivery

Having several delivery options is a major plus. Even though most people will stay with the priority mail, the cheapest snail mail option from USPS. Others won’t mind paying a little extra to get that gadget he just bought asap using Fedex, DHL or UPS. Some of these services will allow the buyer to track their purchase, this also builds trust and is a major plus for both sides.

Is there a place that can teach me how to sell online?

So many times i asked that question myself. For some time i struggled by doing things by myself, learning it the hard way,  lost money  being naive and optimistic, not looking at those little but important details.

Lucky for me, i found the place to teach me how to sell online. Actually, this place is a marketing university and provided me with the tools, knowledge, and support i needed to succeed online. If you ask me now what is the #1 place to teach me how to sell online i would say wealthy Affiliate. You can try it out for free and see all it as to offer. It can be a life changer. Believe me, when I say this, people will sooner or later ask you teach me how to sell online!

46 thoughts on “Teach me How to Sell Online”

    • Thanks Steve.

      Selling online and internet marketing can be tricky, so if we share our experiences we can all benefit.

      Let me know if you need anything .

      Cheers

  1. Hi Pedro

    Nice site you should be proud of it .Its nicely laid out and information is
    very helpful. Flows nicely into WA pitch, overall I think that
    you`re most certainly on the right track here, well done

    Tony.

  2. Hi Pedro,

    It sounds like I have to make my site or potential site rather high in the google searches, which sounds a bit difficult and rather technical thing to do.

    Where can I learn how to do that and is it something that anyone can learn?

    And then from there I can build a site and focus on good quality ethical sales techniques

    • Hi Derek.

      There are many options out there, depending if you own a website already or if you making one and how much you willing to invest to get it ranked.

      Personally, if you ask me the best place to teach me how to sell online I would say for sure Wealthy Afiliate.

      Why? in one place you have the tools, online & affiliate marketing lessons, tutorials, step by step courses, 24/7 live chat, support, even the hosting you need for your site.

      You can set up a free account here to try it out.

      If you need help with anything let me know

      Cheers

  3. You’ve covered some really good basics here and I think you’ve also touched on a really important point that many people forget, and that is differentiation. There are so many other websites out there trying to sell people things, why should someone stay on your website and buy from you? I think that point can really make a huge difference too.

    • Hi Sharon,

      You are absolutely right.

      With all the competition out there we need to give our visitors that extra souce so they can become our clients.

      Good and bad thing about the internet is that we never know everything, there is always something to learn. So i guess people will be asking this teach me how to sell online question for the years to come.

      thanks for your coment.

      Best of luck

  4. Your website design is very important as you stated.If your website visitor lands on your product page, it may be a good idea to offer some alternative products. You will occasionally see websites that offer items under “you may be interested in…” type displays. You can offer alternative products at either a higher or lower price point or both. Thereby, giving your visitor options other than leaving your product page.

    • Very well said Glen,

      Is very important to have related products, or who bought “this” also bought “that”.

      Even showing people what is the best product for the price tier on that category. Having a successful sale page needs follow up the behavior of your visits and adjust as you see fit.

      Those who don’t do this, will get behind.

      Thank you for your wise comment Glen.

      Best of luck to you

  5. Hi Pedro. Quite an amazing website you have there and so much info on what to consider before selling online. A lot of people just go on straight to selling without trying to figure out what their potential visitors may be looking out for.
    Keep up the good work.
    Thanks alot for this.

  6. Hi Pedro,

    This is an interesting guide on how to sell online – I like how you broke down the ‘behaviour’ of customers and explained what their main purpose for buying from the internet is. This certainly helps sellers to adapt their marketing techniques to suit their target audience.

    What type of training does Wealthy Affiliate provide?

    • Hi James.
      Wealthy Affiliate is for sure the best place for anyone get the right answer to teach me how to sell online.
      Wealthy Affiliate best asset is to provide members with proper tools and training to make their websites rank up to the first google page.
      What can someone selling on the internet as for if not being on page 1?

      Good luck

  7. Hello, Pedro, you basically covered almost every little detail concerning how to sell online even though there are still many things a beginner needs to understand about selling online. However, you did try to give a heads up for newbies to understand what it takes to start selling online.

    I noticed you mentioned your no 1 program that could teach everything about selling online, which I understand is Wealthy Affiliate. Is it free to join or is there any cost to it?

    • Hi Nnamdi,

      Wealthy Affiliate is free to join and you can get started with no problem without wasting any money, however, in order to use some premium tools you have a monthly fee that can vary if you pay monthly or go for the whole year wich is much more tempting!

      There you can learn everything related to internet & affiliate marketing, basically, everything you need in order to succeed online.

      Best of luck to you!
      Cheers

  8. If you go into affiliate marketing but don’t know how to write content or sell yourself or promote products, you won’t ever be successful. Great post. Im sure many people will search up this niche since everyone has a hard time selling. Good job! I like your quote. Be the one in charge of your life. Perfect!

    • Hi Lorenz,

      We should all be in charge of our life!

      The big problem these days is that, most, of us are just on “AUTO PILOT” trying to survive the daily routines instead of actually living.

      Best of luck

      Cheers

  9. Hi Pedro,

    I like your article a lot! It explains in detail “how to sell online” and most important thing it is easy to read. It grabs my attention with the title but the article is interesting itself.
    As a Wealthy Affiliate member I would recommend their training either.

    All the best

    • Hi Nadine,

      I’m glad you liked my article.

      I wrote this post because i wanted to show people different ways to profit from an internet business.

      Cheers

  10. Hi, Pedro, you have a nice looking website I like it, just wanted to ask you a question what plugin did you use to add that ‘are you looking for extra income?” bar?

    And yeah the one before selling should help the customer and guide them, you can’t sell them things directly as you are not the only one that sell that product.

    Thanks for sharing this article with us

    • Hi Anis

      You absolutely right, people won’t just buy from us if we don’t give them something in return.

      Best thing you can do for your costumer is to do the “dirty” work for him.

      Found out what is better for him, write a good review on the product he is looking for, give him 3 or 4 options to choose from and last but not least point him to the best place for him to buy.

      About the name of the plugin, is Notification bar.

      Cheers

  11. I find “selling” the hardest part of all when it comes to internet marketing.
    Today it is not soo difficult to build websites. Traffic can be had either with a little work or by paid advertising so traffic is not that hard to get.
    However, to make the traffic convert, that is the tricky part. Like you mention, creating value for your customer is the most important part. Why would the customer buy from you? Well because you offer the best price or the best service or anything that makes your offer better than the competition.

    • Hi Jojo,

      Indeed the conversion part is the hardest, most of us have no chance of compete with those big names. However we can offer some things they cant. If you ask “teach me how to sell online” I’ll point you to the referral system. Yes, selling something without even owning it. Give the costumers something that those big name don’t by giving your costumers information they need. Find your clients instead of waiting them to find you! WA is the place to learn all that!

      Best of luck

  12. Thanks for sharing your useful tips on selling online. I believe it is important to learn from people who have been there and done that. So thank you for sharing your knowledge.

    I have already started writing posts selling stuff, but did not think about adding reviews or comparing products. So I will have to try that.

    Thanks,
    Owain

    • Hi Owain,

      I believe that best way to find costumers is writing great reviews about products they need.

      By referring products to the big “sharks” out there, you are not competing with them, and still earning money on the sales “you” make. The great things about affiliate programs is that you don’t have investment and you don’t have to deal with the “pos sale”, the bad thing is it cuts on your profit.

      The best answer to the “teach me how to sell online” question is, in my opinion, affiliate and referral programs, and the best place to learn where to do it properly is, Wealthy Affiliate.

      Best of luck on your sales.

      Cheers

  13. Hi Pedro – yes you are right EVERYONE would love to make money online, but many think its going to be a quick fix … how difficult is it really to get a top Google ranking and does this guarantee sales? Realistically, if you are new at it, how long do you think it would take to get from A (starting out) to B (Google Ranking) to C ($$Moola$$)?

    • Hi Laurie.

      Very good questions you got there. First of all let me start by saying that you are right, internet marketing ain’t a quick fix to get money, internet is not an ATM where you sign in and withdraw money from.

      Getting your website done, rank on google, and selling your products ain’t difficult, all you need to do is follow up the teach me how to sell online program. If you join my mailing list, you will receive a 10 lesson step by step training “how to do it”.

      Learn, Create, Promote and Repeat!

      Now for a direct answer to your question.

      A (starting out) – Creating a website with the tools you have at your disposal at wealthy affiliate ain’t the hard part.
      What takes some time is find a good niche to create your website, get our ideas sorted out, and get good articles written about that niche we just choose.

      B (Google Ranking) – Once your website matures and gets google trust take about 6 months or so (you need to feed your website with good content in a regular basis to achieve this). Your new posts will be ranked in a matter of minutes if you use the proper SEO techniques on your posts/pages.

      C ($$Moola$$) – Search for trends within your niche, get traffic, make some reviews posts and use affiliate links to those products. You will be making money!

      All of what i just wrote about and everything you need to know about how to successfully promote and earn from an online presence you can get at my Be your Own Boss – Your Online business Start’s Here page.

      Give time to time and you will succeed.

  14. Hi Pedro,

    Thanks for the post.

    As far as understand, you are saying that product reviews posts work better than anything else when marketing/trying to sell?

    Also, how much time, percentage wise, you would recommend investing in SEO versus social media? I sometimes find that trying to get attention in giants like Facebook and Twitter is a waste of time.

  15. Hi Pedro,

    Thanks for the post.

    As far as understand, you are saying that product reviews posts work better than anything else when marketing/trying to sell?

    Also, how much time, percentage wise, you would recommend investing in SEO versus social media? I sometimes find that trying to get attention in giants like Facebook and Twitter is a waste of time.

    • Hi Margarita.

      I would invest 65% Seo and creating seo optimized content, 25% analysing behavior of your visitors and adjusting your pages as necessary, create e-mail marketing campaigns.

      Rest of the time use to share your awesome posts on social, but don’t stick with Facebook and Twitter, submit your posts to Digg and stumbleupon alikes.

      Regarding the reviews, yes I belive reviews are a great for converting. Mainly because the fact that if a person Iso looking for a review on a certain product there is a high chance he is going to buy it sooner or later.

      And if you have visitors on your site wanting to buy something you are promoting, there is a higher chance for you to sell, people will stay will be interested to read your article/review When you sharing on social, people often click on your link because ofor curiosity but will close your site, creating a high bounce rate.

      Promoting and selling products on the internet has a big learning curve because you need to cover a lot of details. That is why is important to follow WA training.

      If you need anything else let me know.

      Cheers

    • Hi Margarita.

      I would invest 65% Seo and creating seo optimized content, 25% analysing behavior of your visitors and adjusting your pages as necessary, create e-mail marketing campaigns.

      Rest of the time use to share your awesome posts on social, but don’t stick with Facebook and Twitter, submit your posts to Digg and stumbleupon alikes.

      Regarding the reviews, yes I belive reviews are a great for converting. Mainly because the fact that if a person Iso looking for a review on a certain product there is a high chance he is going to buy it sooner or later.

      And if you have visitors on your site wanting to buy something you are promoting, there is a higher chance for you to sell, people will stay will be interested to read your article/review When you sharing on social, people often click on your link because ofor curiosity but will close your site, creating a high bounce rate.

      Promoting and selling products on the internet has a big learning curve because you need to cover a lot of details. That is why is important to follow WA training.

      If you need anything else let me know.

      Cheers

  16. Fortunately, by being affiliated with companies that ship physical products, we don’t have to worry about fulfilment. We can target long-tailed keywords for affiliate products, create unique review web pages with our own spin, upload those pages and then try to get eyes on our content. This beats having to do all the product creation donkey work ourselves.

    And the best thing about being affiliated is not having to worry about setting up payment methods for commissions.

    So perhaps for most of us, selling other people’s products online is the way to go.

    • Well said Vic.

      I agree with you 100%.

      Affiliate marketing has a lot of advantages comparing with retail.

      Allow us to sell with almost no investment

      Thanks for your wise words.

      Cheers

  17. Hi Pedro,
    I like your article a very much in deed! It explains “how to sell online” and most important thing it is easy to read, even for beginners!

    Can you please tell me what type of training does Wealthy Affiliate provide?

    Keep up the good work.
    Thanks a lot for this.

    • Hi Jayden.

      Thanks for your comment.

      As for wealthy affiliate it teaches you internet and affiliate marketing. They have a train system like no other. With WA you have step by step training, tutorials and video lessons that cover all you need to know to succeed online.

      Wish you the best.

  18. I have been using wealthy affilliate a little but I am new to the site. Can you tell me what programs they offer that will help me build up my site better and get it ranking higher in the Google search so that I can begin selling things? Thanks for your help!

    • Hi Guy Siverson

      Regarding Wealthy Affiliate, they have a really well-designed step by step training that you can follow. Keep in mind that if you follow the train until the end, you will have on your possession knowledge to create a wonderful, google friendly and designed to convert website.

      Regarding the ranking factor check out these particular lessons – http://bit.ly/2g4GLGM and http://bit.ly/2fPWg43

      Another great asset if you want to dig deeper on SEO, check out the live video classes from JAY/Magistudios top notch stuff!

      Cover all that and you will learn all you need to boost your online sales.

      Best of luck

      Cheers

  19. Hey Pedro,

    I like the way you bring your selling stuff online perspective quite clear and easy. I’ve been trying to get such an easy method but I oftently found myself scammed by those self claimed gurus on the web.

    I want this method, but I gotta ask, since I’m not too techy with stuff, will you give personal help when I decide to use your means?

    I’m waiting for your response for me to take action.

    Thanks

    • Hi Dave

      Glad you have read my teach me how to sell online post and find it useful and easy to read. I tried to keep it simple so anyone could follow up.

      The world of internet marketing is immense to learn it all by ourselves. Having someone pointing us in the right direction will allow us to improve what we already have. In the process we will save precious time, money and the final “product” will have better quality, therefore will provide better results.

      You asked if I would give my personal help, what do you mean by that? Do you need help with one of your websites?

      Let me know what is in your mind!

      Cheers

  20. I’ve been trying to find legitimate information about how to sell online for ages. There are so many scams!

    I tried eBay, but it drove me nuts and I didn’t really make much money, plus I was having to leave home every day to mail stuff. It was a pain.

    I want to learn how to make money online without leaving home. Can Wealthy Affiliate do that?

    • Hi Gary,

      There is a lot of misleading information on the web.

      Ebay is flooded with unemployed people selling with a very small profit margin. Using drop shipping method earning about 1 usd per item, do the math! If that person sells 25 items per day on a 21 day month work it’s $525 extra income.

      All that people have to do is copy paste order & shipping details from final client to the drop shipper.

      Personally, I prefer Wealthy Affiliate method, create a niche website, get traffic (they provide tools & training to get this accomplished) and use affiliate links to promote products related to your niche.

      With the train WA provide, literally, anyone can thrive at online marketing!

      Finish the WA course and you will never ask teach me how to sell online again.

      Cheers

  21. Pedro, your article about selling online is very good. I would suggest for people that have never sold anything or have never learned to sell that they take a course or read about selling. Brian Tracy is a well known self development author and motivational speaker. He has several outstanding books and courses. Understanding the basics will help anyone sell online.

    • Hi Glen,

      Thank you for your comment. You are absolutely right. We should read about selling and marketing, understanding what great pwople do, will allow us to perform better.

      I’m always willing to learn what successfull people teach.

      Cheers

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