YouTube is the ultimate destination for posting video content. In fact, YouTube is now almost synonymous with internet video.
YouTube has over 1.9 billion monthly active users who watch billions of hours of video each day. To put that in context, that equates to over 114,000 years of video consumed every day.
Top YouTube content creators can earn hundreds of dollars per day, if not thousands. However, being successful and earning money on YouTube has little to do with creating videos.
Many internet users enjoy watching videos on YouTube, either for entertainment or education. But people like you and I can only watch videos on Youtube if others publish their own YouTube videos. The thing is, are there any direct benefits for you to upload your own content? Should You Make Your Own YouTube Videos and publish them to YouTube? Let’s take a look at the benefits, pros, and cons of doing it.
If you would like to publish a video to YouTube first you will need to sign up for YouTube free account. This account will not only enable you to share your videos on the internet, but it will as well, allow you to see and rate videos from other Youtube members. You can even engage them by leaving comments or even having online conversations with fellow YouTubers.
Why Should You Make Your Own YouTube Videos?
Perhaps, the greatest advantage to making your own YouTube videos is that your videos can be whatever you desire them to be!
Remember, you are the director and you have the opportunity to show your video to the whole world.
Popular videos on YouTube right now include funny spoofs, video blogs, how-to videos, and music videos from up-and-coming artists.
Whether you want to make a video blog of yourself or if you and your friends wish to have fun with a video camera, you can do so.
Of course, when making a YouTube video, you will wish to use your best judgment. Although YouTube accepts videos on a wide range of different subjects, it’s advisable for you to proceed with caution and take some things into consideration.
You might not necessarily think about it, however, you likewise want to ensure that you do not post and tape-record anything unlawful on YouTube. It has been said that YouTube routinely deals with police to assist resolve criminal activities.
Another awesome benefit of making your own YouTube videos is the simplicity and how fast you can make them. You can shoot them with your phone and upload them almost instantly to Youtube. Submitting a YouTube video is as simple as it can be.
YouTube explains the submitting process in an easy, step-by-step method. Even if you don’t have a great deal of experience with utilizing computer systems, you ought to quickly have the ability to submit one of your videos to YouTube.
Of course that if you aiming for the best quality YouTube videos, you will need to have a good camera and video editing software.
Video editing software programs will not only offer you the ability to sneak peek your videos, prior to publishing them to YouTube, but you must also be able to modify them, make them better, remove parts you don’t want to, and even spice things up with effects.
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How to Build a YouTube Strategy?
Identify Your Audience
To begin, you should be able to answer the following questions before you hit record:
- Who do I intend to make videos for?
- What difference do I want to make in their lives?
For new content creators, this is an important step in identifying their target audience; for brands, it is critical.
If you are a brand looking to learn how to make a YouTube video, you most likely already know who your target audience is; however, you must also learn what draws their attention on YouTube specifically, what they are looking for, and what kind of value your content can bring to them.
Create a persona based on the problem, age, and location (and, if applicable, profession) — this will help you better grasp your audience and enable you to build content that is exactly what they are looking for.
Assume you’re an animator who makes tutorials primarily for hobbyists and design students in the United States between the ages of 15 and 30. You can create this persona further in terms of what the target audience might be looking for, which can lead to video ideas.
Look for the Right Keywords
The goal is to find relevant keywords with a high search volume. The best place to start is on the platform where you’ll be interacting with them — YouTube.
- The Auto-Recommendation Engine on YouTube
The auto-recommend search bar on YouTube will tell you the most popular topics people search for in and around your subject matter and the types of videos that rank for them.
- Ahrefs Keyword Explorer
Keyword research tools are an excellent way to delve deeply into what people are searching for and learn about the types of videos that appear in the top results. Although YouTube does not have its own keyword search tool, third-party websites such as Ahrefs can help you find top-ranking keywords related to a specific topic.
Start by typing in the keyword you got from YouTube’s recommendations, switching to YouTube as a platform, and pressing search.
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Determine Search Intent
If you want to know how to make a YouTube video that works, you must first understand your viewers’ search intent — the reason a user searches for a video on YouTube. Here’s a step-by-step guide:
Step 1: Before creating your video, search YouTube for the keywords you believe will be relevant to your upcoming video.
Step 2: Just as you did to identify your audience, look at the first three to five results and thoroughly analyze their content.
Step 3: Consider the goal that YouTube is attempting to achieve by displaying these top-ranking videos. Are all of the videos approaching the question from the same perspective? What are the unique questions that YouTube is attempting to answer if not?
Brainstorming ideas for your YouTube channel consistently over a long period of time can be a daunting task. It’s really more of an ongoing process.
For beginners, the simplest way to create high-quality videos is to tell your audience more about yourself and your story.
Introduce yourself to a series of videos, or create a ‘Day in the Life video by filming yourself going about your daily routine in the video to give your audience a glimpse into your life.
Organizing Your Shoots
A lot of thought goes into planning a shoot for a successful YouTube video. It would be best if you planned some fundamentals long before the camera begins to roll.
Scripting and storyboarding
A script will ensure that you deliver your message correctly and in the correct order, making it easier to edit later. It also means you don’t have to memorize everything you’re going to say and can still effectively convey your message.
Choosing the Best Location
Unless you’re filming in a studio, you’ll want to figure this out ahead of time.
Scout out a few locations and go on a reconnaissance mission with your team. Determine whether you need permission to shoot and whether the location is only accessible during certain hours.
Include travel and your equipment transportation costs, as well as the possibility of inclement weather.
Whether you’re shooting in a studio or on location, go to the location the day before to get a feel for the space.
You can even do some test shots in terms of your various planned frames or lighting this way.
Create a shot list as well as a production schedule.
What scenes are you filming, and when are you filming them?
A shot list is a shot-by-shot breakdown of each scene; it includes specific details about each shot and is an important step in pre-production planning, especially when there are many variables.
Recording Your Video
Now that the pre-production process has been completed, it is time to start filming. Here are some considerations to keep in mind before you begin shooting.
- Shot Composition and Framing
The composition of your frame has a significant impact on how you present your tale! The composition of the frame incorporates all of the shots’ features, including lighting, movement, and conversation, to convey the story and elicit emotion.
- Use the Thirds Rule
This involves splitting your frame vertically and horizontally into thirds and placing your subject at one of the intersections. This contributes to the compositional balance of your image, making it more appealing.
- Develop Depth in the Image
Adjust the focus to be off-center and away from the backdrop. This will give the frame depth.
Using various lens focuses and putting objects at varying distances from the camera will make the picture appear larger and create a more intriguing frame.
- Observe the Situation
You should ideally begin doing this at the pre-production phase when you are scouting locations. By carefully observing the setting and identifying what you wish to emphasize, you can ensure that the aesthetics of your photo are consistent with the message.
2. Abundant Light
Even if your video is excellent in every other aspect, if the lighting is too dark, too bright, or amateurish, viewers will be turned off; therefore, do not rely on “correcting it in post.”
Lighting has a significant impact on the quality of your YouTube video. Therefore, you should prioritize lighting design and execution during pre-production and filming.
3. Audio is Crisp and Clear
One of the simplest ways to lose viewers is for them to click the “back” button. Low audio quality
Again, don’t rely on post-production to correct everything; here are some preventative measures you can take for crisp and clear audio output that can elevate your film to the next level:
- Examine the Acoustics of the Filming Location
Before beginning filming:
- Verify the acoustics of the location.
- Check for echoes, and if they are there, attempt to aim elsewhere.
- Consider the possibility that your microphone may be picking up the background noise.
Many audio difficulties can be rectified in post-production, but it can be difficult to eliminate them entirely.
Regardless matter whether you’re researching indoor or outdoor locations, you must consider the acoustics of the space you’re considering. It will save time and work in the future.
- Position your Audio Equipment Properly
Ensure that your microphone is as close to the subject as feasible for crisp and clear audio. Consider applying a pop filter to eliminate pops and crackles from the recording.
4. Film in Small Segments
By dividing your script into smaller takes, you will have a much easier time during filming and editing. It also adds a degree of adaptability to post-production by providing simple-to-use clips.
- Shoot Multiple Takes
Even the finest filmmakers make mistakes occasionally, so ensure that you capture each scene many times to have more editing alternatives. Obtain a second take, even if the initial one appears to have been flawless.
- Take Pictures from Various Angles
Try to capture images from a range of perspectives so you can choose the best photographs during post-production.
- Film B-roll Footage
B Roll or background footage is a terrific method to provide visual variety and make your video more engaging. If you determine in advance when you will use B rolls, you will save yourself a great deal of time later on.
Make Your Own YouTube Videos for Living
Another advantage of making your own videos and uploading them to YouTube is that you can monetize them. After you have uploaded your videos to YouTube, they are offered for viewing, anybody with a web connection can visit the YouTube site and view your videos.
This implies that simply one of your videos might be seen by thousands of people! If those audiences are registered members of YouTube they can rate your YouTube videos, subscribe to your channel, and leave comments for you.
This function is good because it offers you positive and in some cases negative feedback. This feedback can be considered and used to your benefit when you opt to make more videos.
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Make Your Own YouTube Videos to Boost your SEO
If you run a website or blog, is imperative for you to start making your own videos on youtube for internet marketing purposes.
Making targeted videos for your posts and pages will skyrocket your Google ranks. The trick is to make 4 to 8-minute videos about a certain subject, save and name them with the exact same keyword you are trying to rank for.
After that, upload that video to your youtube channel, and again, use the exact same keyword you are trying to rank for on the video name and description.
Then use the embedded video on the page or post and it will boost your search engine results under that keyword if this technique is used with proper on-page SEO.
As you can see, there are a variety of pros and benefits to Make Your Own YouTube Videos and sharing them. Of course that not everything is perfect and, as you most likely know, there are a number of disadvantages as well that I’ll be covering right now.
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Make Your Own YouTube Videos The Hugely Part
Are you interested in making your own videos and publishing them on YouTube? As good as sharing YouTube videos with the remainder of the YouTube community can be, there are some cons or downsides to doing so.
I’ll just toss a few of the most popular ones bellow
Lots of YouTube video submitters (especially people starting up) do not always realize that anyone can view their videos. Yes, the good news is that your video may be seen by thousands of individuals, however, do you really want that many individuals to see your personal videos?
YouTube allows video publishers to pull out their video content from the site if they want to. The thing is removing your video from Youtube won’t mean your video is no longer online! A lot of internet users copy and download videos from Youtube to use for their own purpose and one might be yours…
Always beware of online predators
It’s advisable for you to be cautious about revealing excessive information about yourself and/or your family on your own Youtube videos.
You will never ever know who actually will watch your videos and what the repercussions they may be.
Another con or disadvantage of making your own YouTube videos is that strangers basically get familiar with you. The number of details they learn about you will depend upon the video type that you publish to YouTube.
For example, a complete stranger watching your YouTube video might have the ability to find out a lot more about you. Where you live, where you usually film, who you hang out with…
That is why you must not only think of whether you wish to publish a video on YouTube but you ought to also think of your safety.
Keeping web security in mind, do not reveal excessive personal details, is a fantastic method to take advantage of YouTube’s full benefits and potential with no dangers.
After reading this it may seem like there are a large number of downsides to making and sharing videos on YouTube, but there are really a much bigger number of benefits.
Whether we like it or not, youtube is part of our daily routines, people use it for almost everything.
If you want to see how to make chicken soup, go to youtube. Looking for the next great movie promo? Go to youtube.
A lot of people “work” and have a full income by uploading regular how-to videos, reviews, unboxing, and crazy and funny stuff… you name it. Just need an idea, and most important don’t be afraid of what others might think of you when they see you!
These people use Youtube for marketing, internet marketing, affiliate marketing, and Vlogs, and believe me, is a very powerful tool to use, as long as you use it with conscience and without disregarding your safety and privacy.
Just keep this in mind when you “Make Your Own YouTube Videos”, and you will enjoy and take advantage of the powerful marketing tool Youtube is.
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