How to Write Good Content for a Website

Content is essential for any website, blog, homepage, and landing page. Even videos now come with written descriptions. It’s crucial that you know or learn how to write good content for a website in order to get more organic traffic.

Content writing is the most important task for your web page; make sure your content is easily readable and understandable, and try to engage your readers as often as possible. 

If you want your website to be successful, you must provide high-quality content. The content you write should be of interest to your reader. When you write content that your readers like to read, they will keep coming back to visit your blog. The content should be easy to understand and have a minimum amount of jargon.

Most people are not familiar with technical jargon. If your content contains too much jargon, people won’t subscribe to you because they don’t understand what you are writing.

It is also essential to analyze how readers absorb the content and what is their reading pattern. Many readers don’t bother to read an entire page or article. They just scan through to see if the content is worth reading. Thus, you must create such content that facilitates this scanning behavior and keeps your readers engaged with you so that they react to your content, leave comments and talk about your post on social media.

What Is Content writing?

Content writing is web content planning, creation, and editing, typically for digital marketing purposes. It may involve writing blog posts and articles, scripts for videos and podcasts, and content for specific platforms, such as tweetstorms on Twitter and text posts on Reddit.

Why Is Correct Content Writing Essential?

Most people associate “content writing” with “article writing.”

However, writing content is essential for more than just blog posts.

In fact, content writing is essential for all content formats, such as:

• Landing pages
• YouTube video descriptions
• Video scripts
• Email newsletters
• White papers
• Web page copy
• Keynote speeches
• Social media posts
• Podcast titles

Why Is Good Content Important For SEO?

Any search engine aims to connect its users with the best possible content.

This implies that high-quality content is crucial for SEO, as Google will only select high-quality content to rank highly and index in their database.

They wish to link to helpful resources:

• Solve problems
• Buy products
• Find answers
• Get accurate information

To ensure that they are always sharing the content of the highest quality, they continually update their algorithms to eliminate any low-quality content from their index.

Similar to how a wolf selects the weakest sheep in a flock.

Therefore, if you wish to have a chance of ranking in a search engine, you must create a website content template that is:

• Accurate and current
• Well-organized and readable
• Sufficiently lengthy to cover the topic in depth
• Relevant to the news or shedding new light on an old subject
• Using all three types of content, visual, aural, and written
• Using other sources and industry leaders as references
• Free of spammy or excessive affiliate links

Easy Steps For A Great Website Content

Okay, we now comprehend what website content is. But how do you write quality website content?

Adding random text, images, and/or graphics to a website and publishing it online is insufficient. For your website to be successful, its content must be tailored to your website and brand. It must also be optimized so that it can compete with those of your competitors. Let’s take a look at some writing for the web best practices:

Know Your Audience and Their Objectives

You are not creating a website for yourself; rather, you are creating it for an audience. Yes, you will reap the benefits of having a good website in the form of increased visitors and revenue, but that is different.

Your website exists to inform your target audience about you or, more specifically, how your product or service helps them achieve their goals or fulfill their needs. If you successfully persuade them that you have what they require, they are more likely to purchase from you.

How can you ever market yourself and your website to your audience if you need to know who they are or what they want? You can’t. Certainly not well.

Before writing content that you believe will attract readers, conduct research. Consider how your competitor positions products that are similar to yours. What makes your company unique? Incorporate it into your content marketing and website.

Clear Copy

Have you ever encountered a poorly constructed sentence that caused your brain to ache physically? Or one that left you perplexed as you attempted to comprehend its meaning? Do not be that person, and do not publish such content on your website.

There is a problem if your website’s content causes visitors to stumble and falter as they read.

How can you ensure that the content of your website is legible and, most importantly, easily understood? Unless your audience is advanced, aim for the average reading level when writing.

The National Adult Literacy Survey results indicate that the average American reads at a seventh- to eighth-grade level. Using a readability grading tool ensures that your writing is easy enough for your audience.

Microsoft Word, for instance, can provide you with your writing score on the Flesch-Kincaid Grade Level and Flesch Reading Ease tests after reviewing the spelling and grammar in a document. You can then utilize this information to improve your writing.

Mixed Media

Do you enjoy visiting websites with no visual elements? No photos, no images, just endless text.

Excellent website content is not limited to blog posts and written text. According to research, the majority of the human brain processes visual information significantly faster than text.

Consider using videos or other graphics in addition to text and writing on your website to convey your message and value proposition to your audience. A chart or graph that is easy to read can also better explain a complicated topic than text alone.

What actions do you want website visitors to take? Is it a purchase, a form submission, or a visit to your contact page?

Whatever you desire, make it clear to your website visitors through a prominent call-to-action (CTA). If they do not know what they are expected to do, it is likely that they will not do it.

Your CTAs should focus on a single action at a time; don’t ask someone to do three things at once; they won’t remember everything and will be turned off by the volume of your requests.

Remember the following when writing an effective CTA: be concise, clear, and actionable.

SEO Optimization

Good website content is optimized for search engines. Simply put, it is written in a manner that is appealing to search engines and, of course, humans. SEO-optimized content contains keywords that your audience is actively searching for.

Search engines are in the business of providing users with the desired information quickly, accurately, and efficiently. Knowing these keywords and what your audience is searching for specifically is key.

To write SEO-optimized content, conduct keyword research. If you know what your target audience is searching for, you can include the appropriate keywords and phrases in your website’s content. This should increase your visibility in search engine results.

How to Write Good Content for a Website

Here are a few points that you must keep in mind while creating a webpage or a blog.

Attractive Introduction

It takes only seconds for the visitors to decide if they want to stay on your page and read your article or not. Create an impression on the readers through a striking introduction, which tells them about the article and why they should read it. Make them feel like they will miss out on something if they don’t read it.

Small Paragraphs

Group your content into small paragraphs which are only three to four sentences long. Write about only one particular topic in brief in each paragraph. Small paragraphs are more accessible to grasp than longer chunks of content.

Create Sub-Headings

For each paragraph, use a sub-heading that highlights what the section is about. Subheadings will push your readers along the length of the content. Subheadings will tell the users if they are interested in reading the particular section or not.

Bold Words

Use bold words to emphasize the essential attention-seeking points of the article. Bold words are sure to be eye-catchy and tell the users that this is a crucial section of the article. But, using bold words is also an art. Using them at the right place for the right amount is very essential. Overusing bold words thrashes the styling and effect of the article. Using bold words intelligently and to the smallest number of the most essential words requires good skill.

Bulleted Lists

Bullet these points to summarize the points of the section. Bulleted lists enable the readers to pick out the details efficiently and quickly.

Add Visual Appeal

Only written text can make your page or blog look dull. Add some visuals like images, animations, and videos to create interest. This doesn’t mean that you add meaningless images. Include images that are relevant to your topic. Add illustrations, graphs, diagrams, and screenshots that explain your point in an exciting way.

Write Good Content With Targeted Keywords

You should optimize the content with keywords. If you don’t know what keyword to use, you can use keyword research tools such as Jaaxy or Google Adwords. This keyword tool allows you to find the keyword easily.

This is part of on-page search engine optimization, and if you want to get your website ranked on search engines, this is very important. If you want to learn more about it,  check my other post on How to Get on Google Search all the way to page 1.

Keep Feeding Content To Your Website

The content must be fresh and up to date. If the content is outdated, no one will bother to read it. The content must be unique and original. If you hire someone else to write for you, make sure the writer passes all the rights to you. If the content is not unique, your site will be penalized by the search engine. The search engine will put your site into a sandbox effect.

To remove your site from the sandbox effect, you must delete the duplicated articles and replace them with original ones. You have to make this change as soon as possible so that the search engine can quickly restore your site to its original position in the search engine.

You should post new content to your site regularly. You can set a period to post updates to your site, for example, on a daily, weekly, or monthly basis.

It is best that you update the site with fresh articles every day. You can update the site weekly or monthly if you have no time. In this way, you will get a high volume of returning visitors.

Write Content That Makes Human Sense

The content should be free from grammatical errors. Most blog content management system has an integrated spell checker. If you own the Microsoft Office Word program, you can use its spell checker to run a spelling check. Of course, you must know how to use English grammar before correcting your mistakes using the spell checker.

If you have lousy English skills, you should hire an article writer to help you proofread the content. The article writer must be fluent in English so that he can write grammatically correct content.

Keep in mind that all your content must make human sense; keyword stuffing often makes text unreadable or dull to read.

If your content is unreadable, your user experience suffers, which leads to higher bounce rates and, ultimately, a lower conversion rate. Hence, you must understand your users’ mindset and create content that can connect with them.

Hire Content Writers

Many SEO companies also offer article-writing services. Each SEO company charges a different rate for the article. The average cost of a 500-word article ranges from $5 – $20. Usually, they will publish a sample of the article on their website.

If you want to make sure they can provide a high-quality article, you can email their customer service and ask them to provide another sample. The sample you request should be based on the topic of the articles which you want to order.

It is important to compare the rates of article writing services between different SEO companies. By doing so, you will be able to save a lot of money in outsourcing your article writing needs.

Final thoughts

Learning “how to write good content for a website” will help you boost your website authority and consequent organic traffic. If you liked my post or just want to add something relevant, feel free to leave me a comment below.

Also, do not forget after your text is already written, check it for readability. The readability checker can help you with this, all you have to do is copy and paste your text into the appropriate field, wait a few seconds, and then correct the errors in the text as the system recommends.