How to Write Good Content for a Website

Content is essential for any website, blog, homepage, and landing page. Even videos now come with written descriptions. It’s crucial that you know or learn how to write good content for a website in order to get more organic traffic.

Content writing is the most important task for your web page; make sure your content is easily readable and understandable, and try to engage your readers as often as possible. 

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If you want your website to be successful, you must provide high-quality content. The content you write should be of interest to your reader. When you write content that your readers like to read, they will keep coming back to visit your blog. The content should be easy to understand and have a minimum amount of jargon.

Most people are not familiar with technical jargon. If your content contains too much jargon, people won’t subscribe to you because they don’t understand what you are writing.

It is also essential to analyze how readers absorb the content and what is their reading pattern. Many readers don’t bother to read an entire page or article. They just scan through to see if the content is worth reading. Thus, you must create such content that facilitates this scanning behavior and keeps your readers engaged with you so that they react to your content, leave comments and talk about your post on social media.

Learn How to Write Good Content for a Website

How to Write Good Content for a Website

Here are a few points that you must keep in mind while creating a webpage or a blog.

Attractive Introduction

It takes only seconds for the visitors to decide if they want to stay on your page and read your article or not. Create an impression on the readers through a striking introduction, which tells them about the article and why they should read it. Make them feel like they will miss out on something if they don’t read it.

Small Paragraphs

Group your content into small paragraphs which are only three to four sentences long. Write about only one particular topic in brief in each paragraph. Small paragraphs are more accessible to grasp than longer chunks of content.

Create Sub-Headings

For each paragraph, use a sub-heading that highlights what the section is about. Subheadings will push your readers along the length of the content. Subheadings will tell the users if they are interested in reading the particular section or not.

build content with intent

Bold Words

Use bold words to emphasize the essential attention-seeking points of the article. Bold words are sure to be eye-catchy and tell the users that this is a crucial section of the article. But, using bold words is also an art. Using them at the right place for the right amount is very essential. Overusing bold words thrashes the styling and effect of the article. Using bold words intelligently and to the smallest number of the most essential words requires good skill.

Bulleted Lists

Bullet these points to summarize the points of the section. Bulleted lists enable the readers to pick out the details efficiently and quickly.

Add Visual Appeal

Only written text can make your page or blog look dull. Add some visuals like images, animations, and videos to create interest. This doesn’t mean that you add meaningless images. Include images that are relevant to your topic. Add illustrations, graphs, diagrams, and screenshots that explain your point in an exciting way.

How to Write Good Content for a Website that ranks

Write Good Content With Targeted Keywords

You should optimize the content with keywords. If you don’t know what keyword to use, you can use keyword research tools such as Jaaxy or Google Adwords. This keyword tool allows you to find the keyword easily.

This is part of on-page search engine optimization, and if you want to get your website ranked on search engines, this is very important. If you want to learn more about it,  check my other post on How to Get on Google Search all the way to page 1.

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Keep Feeding Content To Your Website

The content must be fresh and up to date. If the content is outdated, no one will bother to read it. The content must be unique and original. If you hire someone else to write for you, make sure the writer passes all the rights to you. If the content is not unique, your site will be penalized by the search engine. The search engine will put your site into a sandbox effect.

To remove your site from the sandbox effect, you must delete the duplicated articles and replace them with original ones. You have to make this change as soon as possible so that the search engine can quickly restore your site to its original position in the search engine.

You should post new content to your site regularly. You can set a period to post updates to your site, for example, on a daily, weekly, or monthly basis.

It is best that you update the site with fresh articles every day. You can update the site weekly or monthly if you have no time. In this way, you will get a high volume of returning visitors.

Write Content That Makes Human Sense

The content should be free from grammatical errors. Most blog content management system has an integrated spell checker. If you own the Microsoft Office Word program, you can use its spell checker to run a spelling check. Of course, you must know how to use English grammar before correcting your mistakes using the spell checker.

If you have lousy English skills, you should hire an article writer to help you proofread the content. The article writer must be fluent in English so that he can write grammatically correct content.

Keep in mind that all your content must make human sense; keyword stuffing often makes text unreadable or dull to read.

If your content is unreadable, your user experience suffers, which leads to higher bounce rates and, ultimately, a lower conversion rate. Hence, you must understand your users’ mindset and create content that can connect with them.

Hire Content Writers

Many SEO companies also offer article writing services. Each SEO company charges a different rate for the article. The average cost of a 500-word article ranges from $5 – $20. Usually, they will publish a sample of the article on their website.

If you want to make sure they can provide a high-quality article, you can email their customer service and ask them to provide another sample. The sample you request should be based on the topic of the articles which you want to order.

It is important to compare the rates of article writing services between different SEO companies. By doing so, you will be able to save a lot of money in outsourcing your article writing needs.

Final thoughts

Learning “how to write good content for a website” will help you boost your website authority and consequent organic traffic. If you liked my post or just want to add something relevant, feel free to leave me a comment below.

Also, do not forget after your text is already written, check it for readability. The readability checker can help you with this, all you have to do is copy and paste your text into the appropriate field, wait a few seconds, and then correct the errors in the text as the system recommends.


I joined Wealthy Affiliate back in 2015 with no marketing experience whatsoever. In a couple of months, I got my own website running, driving traffic, and sales daily.

I am now self-employed and run my online affiliate business from the comfort of my home or wherever I want to.

Join now, and if you ever need help with anything, feel free to send me a message I’ll be there to guide you! So see you inside…  

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8 thoughts on “How to Write Good Content for a Website”

  1. Hi there

    great article and it was very engaging. It’s really hard nowadays to keep people attention on a article. this is why i think we should have a few related articles talking about different subjects within the main article.

    This way if someone is getting bored they can click away from the article and onto something else but still staying on your site which lowers the bounce rate.

    • Hi Mubs 

      You are absolutely right, creating relevant  internal links within your posts and pages is crucial to boost user  experience as well as on page SEO.

      Trying to balance search engine optimization with awesome engaging content is the proper key to skyrocket  website authority.

      Thank you for your comment 


  2. Wow, Great Post! I really appreciate how you took the time to go through all the essential actions that one must take if they want to write quality content for their website. I also appreciate the fact that you give us resources and methods that we can use to create good content. Really nice work.

    Thanks for this!

    • Hi Emonne, 

      I’m glad you liked my post about how to write good content for a website. 

      Content is still king so its very important to keep posting quality and relevant articles as often as we can. 

      I tried to break up all the important aspects about writing awesome content into small sections to make it easier for people to understand.

      Wish you the best, 



  3. Hi,

    good work with this page, very informative and not too complicated to engage with.
    I am fairly new to online marketing and I’ve set up my own website showing ways to learn piano online. Its an informative website but i also need to get the site productive with sales on affiliate marketing.

    I know content plays a big part in this and i read your section on hiring SEO content writers. You mention the cost of hiring for a typical 500 word article to between $5-$20 which is cheap… do you have any recommendations?


    • Hi Jon,

      Glad you find my post informative and easy to “digest”. 

      Learning how to create great content is the key to a successful online marketing campaign. When buying, people “trust” more SEO results over paid ads  that’s why is imperative to get your website pages and posts on the top 3/4 places if you want to see results.

      Regarding hiring content writers, there are couple of places, I find iwriter a good place to start with, because you have several writer tiers to choose from with different budgets , obviously you will get better content as you go up the tier.

      You said you were starting at internet marketing, allow me a word of advice, learn about website structure and building relevance with internal linking.

      Quick Example:

      1- create product pages with detailed reviews and place affiliate links on this product pages

      2 – create informative posts and place internal inks on those posts to relevant products

      ex: beginner guide to piano rhythm and then along the post test link to your metronome product page.



  4. Hi Pedro;I have read your article ‘How to write good content for a website’. The information that you have given is good and will prove helpful to many website owners.

    No one wants their site content to be rejected by search engine.

    Are you saying that it makes it most important if one is using a virtual assistance to first ensure that the work given will be original?


    • Hi Dorcas, 

      Glad you enjoyed reading my article. 

      Creating awesome content and using proper on page SEO is a must for anyone trying to rank organicaly on search engines. 

      If you hire people to write for you, I find a good practise to check the content on plagiarism checher such as copyscape. (just to make sure)

      Content is still KING 

      Wish you the best


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