Content is the essential aspect of any website, blog, homepage and landing pages. Even videos now come with written descriptions. It’s important that you know or learn how to write good content for a website in order to get more organic traffic.
Content writing is the most important task for your web page, make sure your content is easily readable and understandable and try to engage your readers as often as possible.
If you want your website to be successful, you must provide high-quality content. The content you write should be of the interest of your reader. When you write content that your readers like to read, they will keep come back to visit your blog. The content should be easy to understand and have a minimum amount of jargon. Most people are not familiar with the technical jargon. If your content contains too much jargon, people won’t subscribe to you because they don’t understand what you are writing.
It is also important to analyze how readers absorb the content and what is their reading pattern. Many readers don’t bother to read an entire page or article. They just scan through to see if the content is worth reading. Thus, you must create such content that facilitates this scanning behavior and keeps your readers engaged with you so that they react to your content, leave comments and talk about your post on social media.
How to Write Good Content for a Website
Here are a few points that you must keep in mind while creating a webpage or a blog.
It takes only seconds for the visitors to decide if they want to stay on your page and read your article or not. Create an impression on the readers through a striking introduction, which tells them what the article is about and why they should read it. Make them feel like they will miss out on something if they don’t read it.
Group your content into small paragraphs which are only three to four sentences long. Write about only one particular topic in brief in each paragraph. Small paragraphs are easier to grasp than longer chunks of content.
For each paragraph, use a sub-heading that highlights what the section is about. Sub-headings will push your readers along the length of the content. Sub-headings will tell the users if they are interested in reading the particular section or not.
Use bold words to emphasize on the important attention-seeking points of the article. Bold words are sure to be eye-catchy and tell the users that this is the most important section of the article. But, using bold words is also an art. Using them at the right place to the right amount is very essential. Overusing bold words thrashes the styling and effect of the article. Using bold words intelligently and to the smallest amount of the words that are most important, requires good skill.
Bullet these points to summarize the most important points of the section. Bulleted lists enable the readers to pick out the details efficiently and quickly.
Add Visual Appeal
Only written text can make your page or blog look dull. Add some visuals like images, animations, and videos to create interest. This doesn’t mean that you add meaningless images. Include images that are relevant to your topic. Add illustrations, graphs, diagrams and screenshots that explain your point in an interesting way.
Write Good Content With Targeted Keywords
You should optimize the content with keywords. If you don’t have any idea what keyword to use, you can use a keyword research tools such as Jaaxy or Google Adwords keyword research tool. This keyword tool allows you to find the keyword easily. This is part of on-page search engine optimization and if you want to get your website ranked on search engines this is very important. If you want to learn more about it, check my other post on How to Get on Google Search all the way to page 1.
Keep Feeding Content To Your Website
The content must be fresh and up to date. If the content is outdated, no one will bother to read it. The content must be unique and original. If you hire someone else to write for you, make sure the writer pass the all the rights to you. If the content is not unique, your site will be penalized by the search engine. The search engine will put your site into sandbox effect.
To remove your site from the sandbox effect, you have to delete the duplicated articles and replace it with an original article. You have to make this change as soon as possible so that the search engine can quickly restore your site to the original position in the search engine.
You should post new content to your site regularly. You can set a period to post updates to your site for example, on a daily, weekly, or monthly basis.
It is best that you update the site with fresh articles every day. If you have no time, you can update the site weekly or monthly. In this way, you will get a high volume of returning visitors.
Write Content That Makes Human Sense
The content should be free from grammatical error. The most blog content management system has an integrated spell checker. If you own the Microsoft Office Word program, you can use its spell checker to run a spelling check. Of course, you have to know how to use the English grammar before you can correct your mistakes by using the spell checker.
If you have a lousy English skill, you should hire an article writer to help you proofread the content. The article writer must be fluent in English so that he can write grammatically correct content.
Keep in mind that all your content must make human sense, keyword stuffing often makes text unreadable or dull to read.
If your content is unreadable, your user experience suffers, which leads to higher bounce rates and ultimately, a lower conversion rate. Hence, you must understand your users’ mindset and create a content that can connect with them.
Hire Content Writers
Many SEO companies also offer article writing services. Each SEO company charges a different rate for the article. The average cost of a 500-word article ranges from $5 – $20. Normally, they will publish a sample of the article on their website. If you want to make sure they can provide a high-quality article, you can email their customer service and ask them to provide another sample. The sample you request should be based on the topic of the articles which you want to order. It is important to compare the rates of the article writing services between different SEO companies. By doing so, you will be able to save a lot of money in outsourcing your article writing needs.
Learning how to write good content for a website will help you boost your website authority and consequent organic traffic. If you liked my post or just want to add something relevant feel free to leave me a comment below.