Years go by, but the work from home trend keeps rising. Why? Because people are tired of the day-to-day fuss to go to work in their corporate 8 to 5 jobs. I had enough, so today I will share with you how to write and earn money online working from the comfort of your home.
On this post, I will share with you 5 golden tips that will take your writing to the next level. Shhhttt I’ve learned those from Clark Kent “Himself”
The most challenging thing to change is our mindset, we must understand if and why we want to change. We need that motivation!
In my case, I wanted to spend more time with my family, I was fed up because my daughter was growing up and I was losing it all.
I wanted to work from home, so I started out to sell on eBay. I bought stuff on Amazon and sold it on eBay. I made a couple of dollars but also lost money with returns and people abusing PayPal buyers insurance.
I’ve also tried a bunch of other stuff, but I’m not going to cover right now. This post is not about me, is about you and how to write and earn money online.
How to Write and Earn Money Online Even If You Are Not a Natural Born Writer?
Some of us are gifted and own such amazing writing skills that can naturally write compelling content off the bat. Unfortunately, I’m not one of those, plus, most of the time I write and talk in a foreign language.
Does that prevent me from creating content? Not at all! I keep pulling out content as much as I can every single day!
The great thing about writing (like most things) is that we can get better and better with practice. Practice makes perfection, so, this is one excuse too less…. Anyone (literally) can earn money online by writing quality content.
To be able to earn money writing online you need to either have a website or blog or find writing jobs what means creating content for other people. I recently wrote a post about how can you make money with a blog where I cover different ways for you to monetize your websites.
Owning a blog won’t earn you money by itself. You need to be able to pull out quality content, write articles regularly, make your website authoritative to search engines.
#1 Tip – Get to Know Your Audience.
You might have a great idea, but to the wrong audience, it will be considered trivial.
This may sound like a cliché phrase or taken from a self-help book, but believe me, when we think of creating blog content, it makes perfect sense.
When writing to your blog, focus on creating relevant content to the people you are trying to reach out to.
There is no point writing about a subject that is not what your audience is searching for.
There is no point in spending time researching and writing a 2000 word post if it is not read by your audience. The question is, how do you know about who has an interest?
Define your core audience!
You need to mindmap what type of audience you want to target, once you figure this out you will be able to write, engage and captivate those readers efficiently.
The golden rule go out and succeed online is get to know the problems of your prospect readers, understand if there is something they need to be solved.
One thing that works great is to impersonate them, put yourself in their place, by doing this, you will identify the problems and find ways to solve them.
#2 Tip – Set Your Keywords.
Now that you have your blog rolling it’s time to start digging for some keywords. This is the word or sentences that people will type on search engines to find what they are looking for.
There are two types of keywords, the Head Tail, and the Long Tail keyword:
- Head Tail keyword is the topic of your website, this is a very broad keyword used to identify the niche you are into. Some examples of head-tail keywords are fishing, fashion, SEO.
- Long Tail Keywords are keywords composed of more than two words, they narrow down your audience, make them easier to rank for on the search engines. They are also highly relevant and targeted keywords.Taking the examples above and turning them into long tail keywords, “best fishing rods for spinning”, “fashion trends for spring summer 2019” and “on-page SEO beginner guide”.
Make Use of Keyword Research Tools
Once you start writing your posts you want to make sure if people are searching for that particular subject. There are keyword research tools such as Google Keyword Planner, Ubersuggest, Google Trends or my favorite Jaaxy that can help you with that.
What this type of tools do is give you metrics about the number of people that search for a word or sentence, how cool is that?
They will also provide keywords suggestions and show how many visits per month can you expect if you reach the top pages.
Collecting this information before writing your blog post will allow you to create targeted content and coming up with complementary ideas for your writing.
Avoid Keyword Stuffing
Back then people that wanted to rank for a certain keyword just had to type it over and over again. Repeating a keyword would make you rank on top of search engines under that query.
Obviously, online marketers and SEO specialists started to abuse this flaw and web content was getting spammy! That’s when Google started to penalize for keyword stuffing.
The introduction of SLI
Used by the elite content writers, SLI as known as latent semantic indexing which is basically synonyms of the keyword you are trying to rank for.
Google is getting smarter by the day, so what you should do instead of stuffing your content with keywords over and over, is use words and phrases that are related either to your keyword or to the topic of your post.
For example, if I want to make a post to rank for the keyword “spinning fishing rod” instead of writing these words 25 times along the content I could:
- Write about why you need a spinning rod for bass fishing
- Tips on fishing with spinning reels
- Differences between spinning versus baitcasting
- Maintenance basics for spinning rods, reels, lines and knots
When Google crawls the post it will understand the relationship between all those topics to the keyword “spinning fishing rod” that I’m trying to rank for. By using SLI instead of spamming the keyword, I will boost the reading experience and the chances of ranking organically will be higher.
#3 Tip – Keep It Clear and Objective
When someone is reading our content, we only have a couple of lines to make an impression, that’s why we want to be clear and objective.
If you want to start a blog and make money writing, you must keep this in mind, do not “feed hay” to your readers.
Cut the crap, present your readers with the outcome first. This sneaky technique helps to prevent the bounce rate because you provide your visitors with a “sneak peek” about your post.
Tell them what you will cover, give them a taste of the best that you have to offer without giving it away.
This might sound hard, but with time you will get there 😉
Write in small and clear sentences, the idea is to keep people focused, long and complicated phrases will make your content harder to understand.
Provide value to your readers, help them in what they need. By giving without asking, you will build trust and later an audience.
#4 Tip – Work on Your Titles
You can write epic content but what’s the point if it’s not read? Some writers spend “almost” the same time creating a title than creating the full post.
A good title will make people click through and actually get to see that awesome post you wrote. Otherwise, it will be lost on the web.
Make Titles that Converts Into Visitors
Creating a great title requires psychology, offering discounts and free stuff doesn’t work like it uses to. You need to trigger some kind of emotion on your prospect reader. That emotion can be fear, joy, curiosity, anxiety, respect, safety, anger, forbidden, lust and the list goes on.
Use Power words
These are the type of words that will trigger the emotions we just spoke of. Let me show you just a few examples based on the type of emotion:
- FEAR – vaporize, apocalypse, flood, plunge, toxic, slaughter, scary, searing, peril, meltdown.
- LUST – charm, climax, delight, enchant, luscious, spicy, turn on, wild, yummy.
- ANGER – ass-kicking, abuse, cheat, curse, hate, misleading, perverse, brutal, sick and tired, terrorize.
- SAFETY – authentic, best selling, certified, world-class, secure, unconditional.
- FORBIDDEN – backdoor, censored, exotic, illegal, little-known, restricted, undercover.
The Use Of Odd Numbers
Use of odd numbers on your titles. Numbers like 3, 7, 13, 19, will boost the click-through rate of your posts.
I’m sure you’ve seen a lot of titles like “7 secrets that will skyrocket your SEO”, or “13 ways to lose weight without sweating”.
The reason why seasoned writers use those titles is that it works! Make sure you try them out if you take writing in the long term.
The Use Of Odd Symbols
By using odd symbols on your titles, you will make them stand out from the competition. This works great for your website, email marketing, and social media.
Titles like this one “Get an [Unfair] Advantage to Boost Your Conversions” tend to stand out more from search engine results.
I came up with a really good free to use headline analyzer. I’m sure this tool will help you improve the quality of your titles.
#5 Tip – Time to Promote Your Work
Do you already know how to write and make money online? No, not without content marketing.
Some really successful marketers out there, defend that you should spend half your time building content and the other half promoting it.
The problem with writing awesome content is that is time-consuming. So, imagine creating content and promoting it, I tell you, it can become a tricky task.
When you want to scale your business you will have to think about outsourcing, you have several options here.
- You can hire a part-time or full-time freelance writer
- You can buy written content on websites like Iwriter, Hirewriters or Textbroker
- You can find people that make paid to write gigs on platforms like Upwork or Fiver
Use Social Media Management Tools
Now that you have awesome content, you need to share and promote it on social media.
Thing is, spreading the news across all social media platforms can be time-consuming. Luckily there is software that can help us with that mundane task.
I love to use Social Pilot because it has a clean and intuitive UI. Makes my social media management a lot easier by allowing me to schedule and automate my posts.
With just a single click, I broadcast to Twitter, Facebook, Instagram, LinkedIn, and Pinterest.
Another great option is Buffer, it comes with a decent free account that you can use if you on a low budget.
Videos Will Boost Your Traffic
Youtube is now the second largest search engine, so creating video content is a must for any wannabe online marketer.
When you create a new post or page, create a video for that post aiming for the same keyword.
Uploading your own videos to Youtube have three big advantages
- You will control the video SEO (name, title, description, tags), it will rank on Google as well.
- It will generate traffic from Youtube to your website and from your website to your channel.
- Videos increase the time visitors stay on your pages which is a good metric.
Don’t Forget Responsiveness
When you write content, keep in mind that many people will read your posts from mobile devices.
Make sure your websites and blogs are mobile friendly, nowadays it’s mandatory.
Make sure you provide a good user experience!
#6 BONUS – Tips & Tricks
Writing will be part of your business, so why not make it easier? There is software that will help you create great content.
Tools of The Trade
- Hemingway Editor – The free version is great, it will give you several tips on how to improve your text. It points out what you can improve with different colors.
- Grammarly – This software will analyze your text for errors and semantics. It’s great even for the most seasoned writers because it will point out what is not so good.
- Google Docs – This is such an amazing tool! It will keep your work organized and accessible from different devices. Another great asset is voice typing which can boost the time you spend creating content.
Stay Google Friendly
The point of writing great content, when you want to make money online, is to make it visible to your audience. Staying Google friendly is a must!
Try to post content consistently, ideally more than 3 times per week. Sometimes we need to resort to freelance writing to keep up to this metric.
A good way to get our hands in a good piece of free content is to accept guest posts. The catch is, that this will only work once you get some traffic flowing.
The user experience is now a very important metric, it will play a big roll in how your website stands out from the competition.
Do not spam your websites with ads. Some marketers place ads every two paragraphs making your content hard to read. This will raise your bounce rate because of the bad user experience.
Use your affiliate links wisely. Having affiliate links all over your content will hurt your SEO in two ways.
- You will be constantly sending people away from your website, which is bad unless is a product page or convert page.
*PRO TIP* You should use internal links to funnel people to your product/convert pages.
- Having a lot of external links on your pages or posts will lower your website relevancy with Google. When you link out to websites that are not authoritative, make sure to do it with a no follow link.
I hope you found this post about how to write and earn money online useful. I covered 5 golden tips that I find important for any wannabe online marketer. If you want to add something, or simply drop me a line, leave me a comment below.
Hi, I’m Pedro, and I’ve been working on the internet, since 1998.
The internet is booming day by day, there are almost 4 Billion users by now… We live in an era where anyone who want to invest time and take action is able to make money online!… Want to hop in?!