Tips on how to find a low competition niche that is profitable

The more competitive a niche, the more difficult it is to break into. As a result, starting an online business in one of those fields can be difficult. Low-competition niches require less effort to rank and can be highly profitable in many cases. The real difficulty is in identifying those opportunities. So, how to find a low competition niche?

Traditionally, you must compare search terms across different niches using keyword research tools until you find a topic with relatively low competition. Another option is to hire someone to conduct the research for you. In this article, we've done just that.

We'll introduce you to three low-competition niche ideas in this roundup. We'll talk about each niche's potential and how to approach it. Let's get started!

Why Concentrate on Low-Competition Niches?

In competitive niches, you can potentially make a lot of money. However, if you've been running a website for a while, you know how difficult it can be to rank content for marketable topics.

A new website can take years to gain enough authority to rank among the first results for competitive niches. That is the time you must devote to creating new content. It also considers the money you'll need to spend on marketing. Working for years before seeing a reward is not an option for most people.

A low-competition niche is typically a topic that has yet to gain popularity. It could also cover a less popular subject with a smaller audience. In many cases, spotting the right niche at the right time is all that is required to create a website that blasts in popularity.

By searching for topics on Google Trends, you can find low-competition niches. You can see which keywords are trending in this section.

You can then employ a search engine optimization (SEO) tool such as Jaaxy. Its Keywords Explorer analyzes search volume, keyword difficulty, and advanced SEO statistics. 

You can identify niches with low competition and high interest using this information.

Essential tips on how to find a low competition niche 

Do you want to know how to find the most profitable niches with the least competition? Are you interested in learning how to find new topics and expand your affiliate activities? We walk you through the best practices and strategies for finding your next affiliate project in this guide.

Using Google Trends to discover and investigate niches.

Google Trends is an excellent tool for identifying new profitable niches with little competition. It examines the popularity of Google search queries while considering factors such as location, date, and language. The tool assists you in understanding how popular search queries and topics have evolved.

It enables you to identify evergreen niches and new trending topics and predict the popularity of a particular topic for future marketing campaigns. 

Locate monetization opportunities in a niche

Another way to find profitable niches with little competition is to select a niche with multiple monetization options. This increases your profitability and potential earnings.

Having multiple monetization options increases your earnings and reduces your risk of a significant drop in payouts. If one of your monetization strategies fails to perform as expected, you can fall back on another.

Before entering a niche, try to answer the following monetization questions:

What are the most common ways to monetize in this niche?

Is this strategy appropriate for your marketing plans?

What affiliate programs are there in your niche?

Make a list of the various monetization methods you can find on other websites that appear successful in this niche. Do they display ads on their website? Are there any affiliate links? What methods of monetization do they employ?

Take note of other, less obvious monetization methods such as newsletters and gated content in the members' area. Sign up for them to give them a try.

Make a list of all the affiliate programs available in that niche. Learn about the different types of commissions that are common in that industry. Are these one-time payments or recurring commissions? Determine the average expected commission from a regular sale.

When researching affiliate programs in a specific niche, try to answer the following questions:

How numerous affiliate programs are there?

What is their compensation structure? Is it a one-time payment or recurring commissions?

Is the pay adequate? Calculate the approximate average commission value.

Research on competitors, search volume, and difficulty

Competitor research is a critical step when looking for profitable niches with low competition. Extensive competitor research assists you in determining how competitive a sector is and your chances of profit. Because high-competition niches and keywords take longer to rank for, this research is an important part of your planning and strategy.

The goal is to find a niche with some not completely overcrowded competition. Niche markets with little competition typically have a low potential for monetization and profitability.

In competitive niches, you can potentially make a lot of money. However, if you've been running a website for a while, you know how difficult it can be to rank content for marketable topics.

A new website can take years to gain enough authority to rank among the first results for competitive niches. That is the time you must devote to creating new content. It also considers the money you'll need to spend on marketing. Working for years before seeing a reward is not an option for most people.

A low-competition niche is typically a topic that has yet to gain popularity. It could also cover a less popular subject with a smaller audience. In many cases, spotting the right niche at the right time is all that is required to create a website that blasts in popularity.

By searching for topics on Google Trends, you can find low-competition niches. You can see which keywords are trending in this section.

You can then employ a search engine optimization (SEO) tool such as Jaaxy. Its Keywords Explorer analyzes search volume, keyword difficulty, and advanced SEO statistics. 

You can identify niches with low competition and high interest using this information.

How to Assess Potential Low-Competition Niche Opportunities

Several indicators can determine how difficult it is to succeed in a particular niche. The simplest method is to use a tool like Jaaxy. Examine the broadest keywords within a niche and the keyword difficulty score, cost per click, and search volumes.

The keyword difficulty metric displays a set of factors that indicate how difficult it is to rank for a specific keyword. Backlinks and website authority are two examples of factors.

A niche must have a high search volume for the main keywords in order to qualify. The volume of searches indicates the size of your potential audience.

The cost per click indicates how competitive the advertising space in this niche is. If many of the most important keywords in your niche have a high CPC, it indicates that affiliates are willing to pay to have their products in front of customers.

This means that there are sales to be made! However, an extremely high CPC indicates that competition is fierce and that getting exposure for your content may be difficult. Except if you want to pay more.

The keyword difficulty score and CPC indicate how much money can be made in this niche. Keep in mind that the purpose of this research is to assess the profitability and competition in a potential niche. After you've decided on a niche, you'll need to conduct keyword research to find low competition keywords with high volume.

Investigate potential traffic sources

Determine the traffic potential of a niche before deciding whether it is worth your time. A high steady income can only be established if there are numerous traffic sources to work with.

Investigate your potential niche's top websites and social channels to see what traffic sources they employ. You can find this information using a variety of paid and free tools. Semrush, Ahrefs, and SimilarWeb are examples. Determine how much of the website's traffic is generated by paid advertising, organic traffic, and social channels. Take note of which social media are most commonly used to drive traffic in this niche.

Particular niches perform well on Pinterest and Instagram, while others rely solely on paid or organic traffic. Make a list of the most popular channels and decide if they are appropriate for your marketing strategy. Choose niches with traffic from sources that correspond to your planned campaign activities.

Identify a distinct selling point for your niche.

To be successful in any niche, you must have a differentiating selling point. So, consider how you will distinguish yourself from the competition. And what will set your website or channel apart and make it successful? A well-defined brand will assist you in selling more products and earning commissions.

Creating a distinct angle is essential for any niche. However, it is necessary for success in highly competitive niches. With most affiliate websites repeating general and superficial information, you want to provide value to your readers by taking a different approach.

Consider your marketing strengths when deciding on your USP (unique selling point). So, how good are you at creating unique copy? Can you add humor, a fantastic story, or a one-of-a-kind, downloadable guide to your strategy?

Are you an expert at video editing and presentation? Compare the most popular YouTube channels in your niche and write down what you would do differently or better. The key is to identify successful findings from your competitors and incorporate them into your content to strengthen it.

Spend time developing a memorable, unique, and engaging identity for your content. This will quickly distinguish you from most similar affiliate websites out there.

3 Low-Competition Niche Ideas

This section will introduce three niche ideas that you may not have considered before. Each of these topics has little competition. In some cases, they may not require much expertise to enter. 

Solar Energy Products

Using solar energy is now much easier than it has ever been. That principle holds whether you're a homeowner looking to install solar panels or a regular person looking for products with lower carbon footprints.

The market for products that use solar energy in various ways is expanding. These items can do multiple things, including cooling your home and charging your phone.

The primary goal of this niche is to provide product recommendations that provide genuine value to your readers. Many solar-powered devices have limited functionality, so it's critical to focus on products you'd use in your own life. You risk alienating your audience if you don't.

Giving readers honest feedback and introducing them to products that can help them reduce their carbon footprint should result in an engaged audience. Solar-powered products are likely to be more popular over time, so entering this market could be an excellent time.

Gym at Home

The concept of working out at home is not new. However, the idea of "at-home" gyms advanced significantly during the pandemic for apparent reasons. Many people progressed from having a few weights to putting together complex home gyms with professional pieces of equipment.

The at-home gym niche can have several variations. You can generate income by providing home equipment reviews and using affiliate links. You could also offer tips on building an at-home gym on a budget and outline various training plans.

Remember that both available exercise equipment and workout plans are highly competitive niches. As a result, if you want to enter the low-competition market, you should concentrate your product recommendations on the "at-home" exercise experience.

Setups for Home Offices

Another example of a niche that grew in popularity during the pandemic. With a large portion of the population now working from home, we quickly realized that adapting our setups for extended office hours was necessary.

If you look at Google Trends for home office setup searches, you'll notice a significant increase in interest beginning in 2020. However, the idea is still new enough that you can profit before it becomes overly competitive.

You may be tempted to suggest which devices to use for work, such as a desktop PC or a laptop, in this niche. On the other hand, the computer hardware niche is one of the most competitive fields you can enter. With that in mind, we recommend avoiding hardware recommendations and instead focusing on the topics mentioned earlier.

Final Thoughts

Finding low-competition niche ideas with real potential can be difficult. Some topics have little competition due to low monetization potential or overall interest. In some cases, however, you'll come across a niche that's about to explode, and you'll simply be ahead of the curve.