Last Updated on October 23, 2022
How to build funnels like ClickFunnels in WordPress? Creating a sales funnel in WordPress is an important marketing strategy for any eCommerce company. If you haven’t already, you may pass on potential customers. However, doing so in WordPress requires designing several key pages and anticipating shopper behavior, which can be challenging if you’re new to this strategy.
Fortunately, no coding skills are required to create an irresistible sales funnel that converts lead into repeat customers. If you already have a WordPress website, you only need a few plugins, a well-planned customer journey, and your product.
This article will define a sales funnel and show you how to create one on your WordPress site like ClickFunnels. Let’s get started!
What Are Sales Funnels And Why You Might Need One?
A sales funnel, in essence, is the customer’s journey from initial contact with your brand to eventual purchase. Its primary goal is to convert your leads into buyers, which you can accomplish by encouraging them to follow a set of instructions.
Depending on what you’re selling, the exact steps of your sales funnel may differ slightly. However, it can be boiled down to four stages:
Awareness. To begin, a lead must be made aware of your brand. They could come across your product through a Google search, a social media ad, or other marketing channels.
Interest. If a lead is interested in your offer, they will advance to the next stage of the funnel. This is where they will learn more about your specific product or service and their purchasing options.
Decision. At some point, the lead will decide whether or not to purchase your product or service. Ideally, they will place it in their virtual shopping cart and proceed to the checkout.
Action. The lead finishes the checkout process and becomes a paying customer.
You could set up landing pages, improve your Checkout page’s user experience (UX), and do other things to help a lead move through these stages. You can increase conversions, revenue, and brand loyalty by taking proactive steps to nurture leads rather than simply leaving them to their own devices and hoping for the best.
Things That You Will Need To Build Funnels Like ClickFunnels in WordPress
You’ll need the following items to create an effective sales funnel in WordPress:
Quick web hosting. If you’re creating an online store, hosting it with an eCommerce-friendly provider that can handle unexpected traffic spikes is a good idea.
Simple theme. Conversions must be driven quickly. Your potential customers may abandon your pages if they take too long to load. As a result, choose a fast WordPress theme like Neve.
A marketing plan. A solid marketing strategy is required to raise brand awareness and attract leads into your sales funnel. Pay-per-click ads, email campaigns, social media, a blog, and various other techniques may be used.
Plugins for eCommerce. Finally, to create a sales funnel, you’ll need to integrate key eCommerce functionality into your website using a plugin like WooCommerce. It’s also a good idea to install a sales funnel plugin like CartFlows to help you get started quickly.
To create high-converting pages, you could also use a page builder plugin like Elementor. If you prefer, you can create an effective funnel using only the Block Editor.
How To Build Funnels Like ClickFunnels In WordPress
Now that we’ve established the significance of having a sales funnel for your eCommerce site let’s look at how to create one with WooCommerce and CartFlows. The steps below should be adaptable to any eCommerce site, so feel free to modify them to suit your specific shop and products better.
Step 1: Install essential plugins and add products.
Install and activate WooCommerce if you haven’t already. To add your online store details, shipping options, and payment gateways, follow the steps in the setup wizard:
Once you’ve completed the setup, navigate to Products > Add New and enter the information for the item you want to include in your sales funnel. Repeat this process for any other products you want to sell:
Install and activate CartFlows once your online store is up and running. It also comes with a setup wizard:
If you intend to use a page builder, choose it from the dropdown menu at the appropriate stage. You can also stick with the Block Editor by selecting Gutenberg.
Step 2: Create a landing page
Following that, you’ll require a landing page for your product. This type of content is intended to convert visitors who arrive on your site at the ‘interest’ stage of the sales funnel. They’ve most likely seen one of your marketing campaigns and are now looking for more information.
To make your own, navigate to CartFlows > Flows > Add New. You will be able to choose from the available funnel templates, which you can then customize:
CartFlows will only show templates (referred to as ‘flows’) that are compatible with the page builder you selected when installing the plugin. Choose one, then click Import to access the flow editing screen:
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For this example, I’ve chosen a template that includes a landing page, a Checkout page, and a Thank You page. If your template does not include one or more of these pages, you can create them from scratch at any time by clicking Add New Step.
For the time being, we’ll use the standard Block Editor to customize the landing page of our template. To open the page editor just click Edit.
You can use the page builder you chose in the CartFlows setup wizard to move, add, or delete elements and replace text and images. Include a clear value proposition as well as an effective call to action (CTA). Remember to save your changes.
Step 3: Construct your Checkout and Thank You pages.
Return to your Flows screen and repeat the process described in Step 2 for your Checkout and Thank You pages (or any other content included in your template). This is fairly simple, but there is one special step you must complete for your Checkout page.
You may notice in the flow editor that there is a label on your Checkout page that reads No Product Assigned:
If you click Edit and scroll down, you’ll find a section called Checkout Settings where you can link a specific product to this page.
CartFlows provides extensive documentation that walks you through each option in greater detail.
Your Thank You page aims to confirm that customers have completed their purchases and to make them feel valued to build brand loyalty. Another CTA directing buyers to any next steps, such as your upsell page or social media profiles, may also be included.
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Step 4: Include upsell pages (optional)
You could consider your sales funnel complete at this point. On the other hand, repeat customers are extremely valuable to your company. As a result, while buyers are already on your site, you may want to direct them to an upsell page to begin fostering a long-term relationship (and future sales) with them.
For example, if your lead recently registered for selling online products or services, you could offer them a special discount when upselling:
When you upgrade to CartFlows’ premium version, you’ll gain access to templates that include upselling pages. Otherwise, you can always use the flow editor’s Add New Step button to create your own from scratch.
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Step 5: Direct leads to your sales funnel.
Finally, you’ll be able to connect the dots and link the newly created pages. CartFlows will direct users through your site in the order specified in the flow editor by default.
The example we’ve used throughout this tutorial, for example, begins with a landing page, followed by the Checkout and Thank You pages. If you want to add more steps, use the Add New Step button and rearrange the order in the flow editor as desired.
Your sales funnel is already live, so all you have to do now is start driving traffic to your landing page through your marketing channels. Those who click on your CTAs and complete their purchases will be automatically directed to your custom Checkout and Thank You pages if interested in the product you assigned to this flow.
The Bottomline
A sales funnel is an excellent way to increase conversions. It’s a must-have strategy for any online business, whether you sell physical products or not. Fortunately, CartFlows makes it simple to create one.
I’ve shown you in five steps how to create a sales funnel like ClickFunnels in WordPress:
- Install essential plugins and add products.
- Create a landing page
- Construct your Checkout and Thank You pages.
- Include upsell pages (optional)
- Direct leads to your sales funnel.
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