How many blogs should I post a week? There is a direct relationship between the frequency with which articles are published on your website and the corresponding lead generation via organic traffic.
The frequency you post on your blog is essential, especially if you want to rank for SEO purposes or generate leads online.
When deciding how frequently to blog, consider the following statistics:
How many blogs should I post a week?
Data shows and most experts agree that blogging around two to four times per week is the most effective way to increase the reach of your content. This equates to eleven to sixteen posts per month, depending on how committed you are to post new content weekly.
What does Data say about the ideal frequency of blog posts?
When it comes to blogging frequency, many factors come into play. But first, let's wipe the slate clean and start with the fundamental numbers and facts.
Every year, Orbit Media conducts a blogging survey in which content marketers are asked about their writing process and results. The web design and development firm surveyed over 1,000 bloggers in 2021, and here's what they discovered about posting frequency:
- Most bloggers post once a week or several times per month.
- Bloggers used to post more frequently (two to six per week in 2014), but they now appear to post less frequently with longer content.
- Bloggers who publish more frequently achieve better results. Bloggers who post two to six times per week are the most likely to report "strong results" (32% of respondents), followed by weekly bloggers (27%). The study emphasizes that "strong results" are "subjective and self-reported." Because the bloggers surveyed had many goals and objectives, they did not request specific success metrics.
Factors to consider on how many blogs should you post a week?
Yes, numbers are astounding. They're convincing and straightforward and can serve as a simple template for your editorial calendar.
But, as I mentioned earlier, there is some ambiguity. And, to be honest, it will take more than a few charts and graphs to determine your ideal blog post frequency.
While thinking about strategy, here are some things to consider when deciding how frequently to post on your blog.
Keep your intended audience in mind.
Before you start a blog, you should know who your target audience will be. Stop what you're doing and figure out who your audience is as soon as possible.
So, how frequently do your readers read your content? If the majority of your readers are doctors and clinicians, they may be unable to keep up with your daily posts. Weekly or biweekly posts may suffice.
On the other hand, a daily or semi-weekly blog could feed the content appetite of a highly engaged audience — readers who are active on blogs, email, and social media.
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Keep in mind your blog's content objectives.
Aside from survey results, your blog postings' frequency should be determined by your overall content strategy and business objectives. Finally, what do you want your blog posts to accomplish? Create a reputation? Boost patient referrals? Increase email subscriptions? Boost organic traffic?
According to HubSpot, blogs that want to increase organic search volume should post more frequently. The more posts you have, the higher your site will rank in search results. However, brand awareness goals may not necessitate daily or weekly posts. Instead, concentrate on fewer substantive posts that reinforce your company's brand voice and values.
Quantity vs. Quality
Although the numbers show that the quantity of blog posts outnumbers quality, it is not necessarily one or the other that will make your blog successful. Between the two, it's more of a balancing act.
Keep in mind that readers are likelier to share informative, valuable content. More shares can result in more people seeing the post. More views plus more social shares equal higher search rankings.
According to Orbit Media's survey, blogs are becoming longer, with the average post at 1,269 words. Bloggers who publish longer posts tend to see excellent results, with articles of 3,000 or more words producing the best results. However, longer posts take time and are not posted daily or weekly.
What about Google, for example? While posting more may increase your chances of having a piece of content rank in search, Google is paying more attention to factors such as content authority and relevance. If the majority of users land on your blog post and then leave because it doesn't answer their question, expect that blog post to fall in search results.
Is it also true that high-frequency, low-quality posts are more likely to generate patient referrals or email subscribers? Most likely not. Spending time on fewer posts may pay off in the end when it comes to your marketing goals.
Consistency is the key.
According to Orbit's research, the experts they interviewed advocated for consistency. Consistency is crucial if you want to grow your readership or subscriber base. Consistent posting will also aid in the development of your authority with search engines. According to the graph below, only 10% of bloggers who posted at "irregular intervals" reported strong results.
A consistent posting schedule can also assist you in measuring and tracking success. When it comes to determining the best posting frequency, consistency is the key.
How Long Does a Blog Post Last?
To begin a discussion about how frequently you should blog, consider how long the average blog post will remain fresh and relevant. This means how long it will continue to attract readers and be shared across other blogs and social channels.
- Blog posts have an average lifespan of 2 to 3 years. It could be even longer in some cases. In comparison, the average Facebook post lasts 3 hours, and a Twitter tweet lasts 2 hours. The key here is simple: if you only have a limited amount of free time, spend it on something that will benefit you the most for the most extended period. This entails blogging.
- Many of the most popular blog posts are about "evergreen" topics. Evergreen content is content that never goes out of style or becomes obsolete. Google may continue to rank your post indefinitely if your content remains relevant to the search term.
- Even non-evergreen content can be given new life by recycling your post with updated information, new statistics, and the most recent developments.
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How to Do Content Research for Blog Posts
One of the most significant issues with published research on blogging for SEO is its inability to account for the unique characteristics of your target market.
Your audience may or may not respond in the way that the research's averaged results indicate they should.
Begin your blog by outlining the basic demographics of your target audience. Consider how likely it is that they will respond to your blog. In some cases, targeting specific demographic groups, such as members of Generation Y, may make more sense.
This generation, born in the 1980s and 1990s, grew up with digital technology and is much more accessible through Facebook and Twitter.
Monitor the traffic to your website.
You want to find patterns that show which days of the week and times of day your blogs receive the most traffic, engagement, and social sharing.
Keep track of your keywords.
Conduct your keyword research and a content audit (including a content gap analysis). Determine which topics you haven't covered yet and create a unique spin from competitors, keeping search intent in mind for content, titles, and descriptions.
Google Analytics, Ahrefs, AWStats, CrazyEgg, Keywords Everywhere, Jaaxy, SiteMeter, GoStats, and StatCounter are great analytic tools that can help you analyze your traffic for free or have a free trial period.
I understand that the "it depends" response isn't what you were hoping for. But you'll figure out the ideal blog post frequency in no time. Consider the facts and research, then weigh them against your resources, audience, and content marketing objectives. Those ingredients are a winning combination for blogging.
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