How Long Does It Take To Make Money From A Podcast?

Last Updated on December 16, 2022

How Long Does It Take To Make Money From A Podcast? As the number of podcasts grows, so does the number of successful podcasters. Today, some podcasters have made six figures and have made podcasting their full-time job. Making money from podcasting is a given; the question is when.

Before we get into how podcasts make money, let’s be clear: if you’re looking for a great way to make thousands of dollars, you should avoid podcasting.

In fact, this article is geared toward people who already have a podcast and are just looking for ways to monetize it. Focusing on money before you start your podcast will be a huge mistake. This is the most common reason people stop podcasting before having any impact.

With that in mind, this article will look at two topics: how podcasts make money and how long does it take to make money from a podcast.

How Long Does It Take To Make Money From A Podcast?

Your podcast can earn money in six to twelve months with the right strategy. Yes! However, because businesses have only recently added podcasting to their marketing channels, you will need to organize some targeted marketing to shorten the time it takes to monetize your podcast.


Can you make a decent living as a successful podcaster?

It is possible to make a good living as a podcaster, but it may take some time. The best way to increase your earning potential is to clearly define your goals and develop effective strategies to help you achieve them.

You can accomplish this by taking the following steps:

Step 1: Begin your podcast journey by understanding the niche audience that your content will serve. Use this information to guide your content and gain loyal listeners.

Step 2: Make sure your audio input is as good as it can be. To record podcast audio, we recommend using Riverside.

Step 3: Begin to consider additional sources of income. Could you create paid exclusive content? Could you start hosting events, accepting donations from listeners, or selling products? Podcasters make money in a variety of ways.

💁You might also read » Can I record a Podcast For Free?

Ways On How to Make Money From Your Podcast

It’s all about being able to monetize your audience. However, the size of your audience plays a role. Here are some ideas to consider:

1. Exclusives and premium content

This can be anything your audience is passionate about. There are no restrictions on what you can offer as premium content. As of now, podcasters offer premium content such as additional interviews, an ad-free RSS feed, behind-the-scenes content, Q&A with hosts, and more.

By premium content and exclusives, we mean content that is not part of your regular content. You’ll have to put such content behind a paywall. The idea behind making money through premium content is to charge a monthly subscription fee that everyone can afford.

Podcasts that make money through premium content include The Daily Wire, Flagrant 2, The Tim Dillion, and many others.

2. Affiliate Marketing

Affiliate marketing is an age-old method of monetizing content. Bloggers are the best examples of affiliate marketing. The beauty of affiliate marketing is that you are paid for every sale you assist in making.

You should consider affiliate marketing if your podcast is still in its early stages. There is no risk on the part of the company you are assisting in marketing their product. You can make money with affiliate marketing without thousands of listeners.

Don’t make the same mistake as thousands of other podcasters by limiting affiliate marketing to their podcast’s website. You can use your transcript blog, videos, courses, ads, and even a resource page.

find the best affiliate programs to promote

3. Public Speaking

You will be approached for speaking engagements in your niche as a podcaster. When people enjoy your podcasts, they will most likely want to invite you to speak at conferences and seminars.

Aside from that, you will be compensated for your speaking engagements and help you grow your audience. The speaking fees vary, but you can earn anywhere from a few hundred dollars to six figures.

In essence, you will be making money while also expanding your audience.


4. Sponsorship and Direct Advertising

This is the most common way for podcasters to earn money. However, this is best for podcasters who have grown large enough to have thousands of listeners.

During your podcast, you must promote the sponsor’s product or services. What you earn from the sponsor is determined by the number of times your podcast has been downloaded. What is earned is based on Cost Per Mile (CPM), and it ranges from $18 to $50.

There are other ways to earn money through sponsorship that you can figure out on your own.

5. Supplementary Products

Nothing should prevent you from offering a variety of complementary products to your podcast as a podcaster. This could include books, consulting, courses, merchandise, and more.

Remember to mention this product during your podcast; you never know who is listening and ready to buy.

How much do average podcasts earn?

Podcasting can be a lucrative revenue source, but earnings for podcasters vary greatly across the industry. While many successful podcasters earn thousands, if not millions, of dollars, smaller-scale creators may only earn a few hundred dollars.

It’s difficult to give an exact figure because it all depends on how many downloads a podcast has and what revenue streams they’re pursuing. For example, someone who uses affiliate sales, advertising, sponsorships, and paid subscriptions is likely to earn significantly more than someone who only relies on one revenue stream. In this case, a podcaster with 10,000 downloads could earn between $300 and $5,000 per episode. We’ll reiterate that this is a rough estimate, and we can only provide an exact figure by knowing what monetization efforts are in place. Successful podcasts can earn much more, even reaching millions of dollars in annual revenue.

A few factors influence how much money you can make from podcasting. Podcasters who target a highly engaged niche audience and produce content on a consistent basis are more likely to earn more than those who produce less in-demand content and release podcasts infrequently. Your marketing and advertising strategies, as well as your other revenue streams, can greatly impact your total podcast income. Creators who market effectively and experiment with various monetization methods typically earn more than those who do not.

How long does it take to make money from a podcast?

Every podcast is unique, and while some may make money quickly, others may take months or even years. The more listeners you have, the more likely it is that you will be able to make money from your podcast. This is why it is critical to concentrate on developing a high-quality podcast show as well as effective promotion strategies.

When you have a large number of listeners, you can charge higher advertising rates. Most podcast advertising rates are based on a CPM or cost-per-mile rate, which is a rate per 1000 listeners. That is, the more listeners you have, the more money you can earn.

This is why, rather than focusing on how long it will take, it is best to concentrate on how to increase your listenership.

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Why Are You Starting A Podcast

Tools for monetizing your podcast

When it comes to generating podcast income, it’s critical to have the right tools and applications at your disposal. You can use various strategies to improve your podcast marketing and monetization approach.

Patreon is one of the most popular monetization tools for podcasters. Patreon is a global platform that allows users to create paid membership tiers and programs. You can accept money from podcast listeners and provide extra content in exchange by using Patreon. Patreon is a popular choice for reward-based donor programs. You can, however, manage these things separately by using popular international payment channels such as Stripe or PayPal.

Another option is to become a member of an advertising program or network. Depending on the niche of your podcast, there are numerous networks and affiliate programs to choose from. Joining an advertising network, such as AdvertiseCast, can provide you with access to exclusive sponsorship and advertising opportunities.

Finally, you can earn extra money by syndicating your podcast episodes to third-party services such as YouTube. Sharing existing content on another platform allows you to reach a larger audience and create more opportunities without having to create anything new. Make sure that ads and monetization are enabled in your account settings, and then leave the rest to Google Ads.

You can also sell extra audio content, put back-catalog podcast episodes behind a paywall, or convert audio content and transcriptions into new sellable materials if you’re looking for additional ways to monetize.

Final Thoughts

We hear the question “How much money can podcasters make” all the time. As you can see, there’s a big range. While most podcasters make very little in the beginning, podcast and can be a lucrative career if you stick with it, engage your audience, and consistently create quality content.


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