How Do Content Writers Research A Topic?

Last Updated on November 10, 2022

How Do Content Writers Research A Topic? If you are a content writer, then researching is a part of your job. Often this task becomes overwhelming, mainly because a lot of information is available at our disposal in this age of information. You Google a topic, and you are bombarded with information.

So what do you do next? You either over-research, which becomes too much to handle, or feel the lack of relevant information for your research topic.

Both situations described above consume a lot of time and hinder every content writer’s progress. However, the good news is that you can quickly avert such situations by following practical and measured research ways!

How to Conduct A Topic Research For Your Content

Content writers frequently struggle with not knowing where to begin writing

So, what should you do?

When faced with such a situation, the steps below will assist you in understanding how to research content writing.

Start The Flow Of Ideas.

Exploration of Ideas

Explore and delve deeper into it once you have ideas and what your article will be about. Understand and record what information you already know and what you would like to learn more about. This note-taking will aid your research by giving you points to look up.

Gathering of Resources

It is critical to saving the important resources that will help you form your article while searching the internet. Once you’ve chosen all the articles, shortlist them based on their critical idea.

take a look at your Competitors

Analyze the Competition

Looking at the competitors’ websites will help you understand and identify if an idea has been overlooked and should be included in order to reach a larger audience.

look for ideas on others' content

Make a Roadmap

Make a plan for how you want the article to look. It is an efficient method of creating content. It is also a way to have a positive vision for the piece of writing. Headings and subheadings would help guide the article and smooth the transition between paragraphs and other sections. Choose the keyword that will be used to support the main idea. Once you’ve decided on the headings, use bullet points to write down what you want to say in each section. Format the page appropriately for easy identification and encouragement to finish the article as soon as possible.

If you are confused by the introduction, begin with the main body.

Fill in the body part for a more detailed picture of the article, which can help you in the introduction part if you are having difficulty finding the exact words for the opening.

Examine Credible Sources

Be cautious of website content; check the source and the content before selecting a link for reference. Discover relevant insights about the keywords and topics to understand better the information and phrases that may be relevant to your article.

Define your target audience

Recognize your Target Audience.

You must always understand the audience you want to reach with your article, as well as the tone and voice of the article. Understanding what your target audience likes and shares about the topic will assist you in creating content. Understanding your target audience may also aid in selecting call-to-action words for greater reach and action.


Once the article is finished, proofread it to ensure that the information provided is easily understood. Check to see if credible sources support the research’s findings.

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Elements Of Reputable Online Content

Whatever topic you’re researching, evaluating each source is critical based on the five elements of credible online content.


Does the article, blog, or website cause you to consider simple ideas in simple terms but from a new perspective? If it does, it has provided you with new levels of insight into the subject, indicating that it is most likely a source worth mentioning. To put it another way, good sources should offer readers unique perspectives. If they aren’t, the writer isn’t working hard enough to produce that “Aha!” moment.


Unless you’re reading a high-level specialty blog, all information in any source you’re interested in should be presented in an easy-to-understand format. This ensures that you correctly interpret the facts and that the source is as valuable to your readers as it is to you.

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In addition to being written, great sources have the depth required to cover a given topic adequately. This means that lengthy topics should be divided into bite-sized chunks and that simple topics should not be beaten to death by the writer. For example, you wouldn’t want to read a 500-word summary of the Civil War or a 10,000-word article on the best way to polish a shoe. Great online content should be as in-depth as the topic requires – no more.


Breadth is the extent to which the author of a blog, article, or website manages to connect the topic under discussion with other related topics. Storytelling (using examples to illustrate points), references (referring to experts or industry leaders to help add detail to an explanation), and using analogies to help readers understand a topic are all examples of breadth. Sources with a high level of breadth are generally reliable sources to which you should link and draw statistics.


If only one section of the article is relevant to your research topic, you’re probably better off finding a more focused source. This saves you from gathering incorrect information from untrustworthy sources and ensures that the leaders you’re referring to are, in fact, leaders. If you’re having trouble finding relevant search results, try changing the keyword phrases you’re using in Google or searching the blogs of industry influencers who work in the niche you’re researching. This can frequently assist you in locating facts and sources that were previously eluding you.

While these five factors won’t tell you everything you need to know about a potential source, they are a fairly reliable indicator of what is and isn’t quality in the world of online content.

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Best Content Writing Research Tools

When researching content online, it can be intimidating to generate ideas, identify competitors, and select the right keywords. However, thanks to advancements in technology, there are numerous tools available to assist you in researching and creating quality content.



BuzzSumo is a cloud-based platform that assists content writers in locating keywords, trending news, opportunities for content success, and engagement strategies.


Ubersuggest is an SEO tool that assists content writers in developing keywords for their work. It allows writers to understand the usefulness and competitiveness of the keywords they have chosen.

Portent's Content Idea Generator

Portent’s Content Idea Generator

This tool aids in the creation of article or blog titles. It aids in creating appropriate titles for the idea and appeals to capture the audience’s attention.

LSI Graph

LSI Graph

The LSI Graph is a keyword generator that assists in the discovery of secondary keywords for the work based on the primary keyword. It is a free tool that finds keywords by comparing and contrasting various concepts and terms.

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It is a content library that provides access to various content that is available globally for basic information searches on a topic. It is a database that contains the entire collection of the world’s libraries, saving the content creator time and energy.

Survey Anywhere

Data collection software used by content creators. This tool assists in creating appealing surveys that are likely to elicit responses and serve their purpose. Content creators also use it to get feedback from their target audience on their work, which helps them create targeted content to meet their content objective.

Respond to the Public

Tool for generating blog or article topics that are frequently searched by people online. It enables content writers to comprehend the subject on which they should write a blog or article.

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Google Trends

An SEO tool that assists in determining keyword search volume and keyword usage trends. This tool enables writers to avoid popular keywords that are only temporary and have no long-term value.

Google Alerts

Google Alerts is a content research tool that assists content writers in obtaining unique content ideas that other writers have not touched. It also aids in the understanding of relevant keywords by predicting trends.

Wolfram Alpha

A content research tool that assists content writers in locating relevant data and information. This tool saves content writers a lot of time by displaying all of the relevant details on the selected topic in one place.

Screaming Frog

An SEO site auditing tool that assists in identifying and correcting common SEO issues in order to improve the SEO website.

Maintain Concentration

Distraction is something that many content writers face. Google’s productivity enhancer tool assists writers in becoming more productive and concentrating on their work by blocking the site for the remainder of the day once the allotted time for the sites has been used up. The websites are restored the following day.


In the world of digital marketing, speed and consistency are essential. As a result, a good research strategy can quickly assist content-writing agencies in creating engaging content. Do not be intimidated by the steps involved in creating good content; instead, be patient, use the tools mentioned, and follow the suggestions for flawless content creation.


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