Why Does Amazon Affiliate Program Work?

Last Updated on May 3, 2022


Wouldn’t be nice if you could earn money by selling other people’s products? Not having to worry about storage, inventory, delivery or even after-sale services? Well, that’s what an affiliate program is all about. In this article, I will show you why does Amazon affiliate program work so well!

The Amazon Associates Program

The Amazon Associates Program has been around for 23 years now, it started back in 1996, and was one of the first online affiliate marketing programs.

Once you join the program you have access to a set of marketing tools that allow you to easily promote millions of Amazon new and used products earning up to 10% commission with their sales.

Now that I know How Does Amazon Affiliate Program Work Can I Join?

Joining Amazon associates is free to join, but before you can apply you need an up and running website, otherwise they will turn you down.

There are places out there where you can get free websites, but the thing is you will have far better results if you have notions about online marketing, affiliate marketing, and niche marketing.

I’m going to show you how you can build a free Amazon Affiliate website in 5 Steps.

Step #1 – Build an Awesome Website

Hey, don’t sweat, nowadays anyone can build a website in a matter of minutes (literally) and just with a couple of mouse clicks, no coding no tech at all.

I’ve tried a lot of site builders, in different platforms. I’ve tried Joomla, Drupal, Magento, and WordPress.

Personally, I find WordPress the right choice for anyone wanting to start a website or blog, it’s easy to set up and works great for SEO.

Just follow this instruction you will have your website up and running under 1 minute.

 Your Website Foundations 10 Free Lessons

Step #2 – Your Website Foundations 10 Free Lessons

Now that you have built your free website, its time to get your first pages ready.

I really recommend you follow these 10 lessons because they will guide you step by step it which will become the foundations of your online affiliate business.

Best of is that it’s totally free to join and you won’t even need a credit card or anything, just name and email and you are set to go!

In each lesson, you will be given certain tasks to fulfill, once you do it you can advance to the next lesson. The great thing about this program is that it’s self-paced, what it makes it tailored for each and anyone of us.

Step #3 – Pull Out Some Content

Now that you finished your 10 free lessons, you will have the foundations of your website ready and a better idea about affiliate and niche marketing.

The next step before applying to Amazon or any other affiliate program is to write some content around the niche that you have chosen.

Create some articles around your interest, for example:

Niche introductory aspects – provide your audience with an overview of what your niche is all about.

How will you assist your audience – Often when anyone has a problem, they go to the internet to research ways to solve that problem.

Provide help to what people into your niche might be struggling.

Write relevant content, content around solving everyday problems of your audience and ways to help the people inside your niche.

By helping others, you will be helping yourself in two ways.

1 – You will have lots of content to write.

2 – You will build trust within your audience.

People will buy from people they trust!

Does Amazon Affiliate Program Work

Step #4 – Apply to Amazon Associates

Now that you created some posts around your niche, the next step is to create your free amazon associates account.

After you submit your appliance, it will take up to 48H to be approved or, in the worst-case declined, but you will always get a response.

If you get a no, is not the end, you can go back to your website, build more GOOD content about your niche, post a couple more articles and then reapply!

Once you get approved, you will have access to your unique Amazon affiliate links and you can start creating niche related product reviews and/or place affiliate links in posts that you already created.

If you don’t know how to insert affiliate links on your blog posts or product pages, check this article that will cover everything you need to know.

Once you start getting traffic to your website and people start to click your Amazon affiliate links you can earn up to 10% in commissions from each sale you fulfill.

One great thing about Amazon is that, if your visitor enters the Amazon website from one of your links you will earn commissions from every product he buys, not only from the ones you promote.

Step #5 – Overview on Amazon Rules

One of the reasons Why does Amazon affiliate program work so well, besides being a great affiliate platform that provides you with great tools to promote their products, is that they also have rules and are very strict and serious about them.

Is it your best interest to read and understand their rules, so you won’t get yourself suspended from the program.

There is nothing worse than having your website up and running and earning commissions already and get your site suspended.

One common mistake new affiliate marketers do is placing prices (manually) on their product reviews; this is against Amazon policy and can get you suspended.

The reason why you can’t place the prices manually is that they are continually changing the rates because of promotions and deals.

There are advanced ways for you to have Amazon prices on your website, but you have to pull data directly from Amazon API, let’s leave that for now!

Clicking on your ads and affiliate links to buy products for yourself is also against Amazon rules, and you should avoid doing it.

Even if you get suspended, depending on the severity of what caused your suspension, you can then reapply, and you will get your account back.

Does Amazon Affiliate Program Work

Promoting Amazon Products Like a Pro

Amazon is the largest online retailer in the world, they have around 300 million users, can you believe that? That is the number of your potential costumers if you decide to join the Amazon associates program.

Another great number to get the track on is the number of people that sell on Amazon, back in 2018 there were 2 million sellers. Plenty of products to promote 😉

How to choose a good product to promote

People purchase all kinds of things on Amazon, the best way for you to find great products to promote is going through Amazon product lists.

Start with the category/categories that correlate better to your niche, go through the best sellers list, and aim for products between $50 and $200. Since you earn in percentage, higher prices mean higher commissions but Products into this price range tend to sell better.

You must find a balance between price and quality, for that leverage Amazon buyer reviews into your benefit.

You don’t need to own a product to review it

As you gain experience you will understand that review articles and “best of” articles tend to convert more. The reason why is that people that research for that type of article has an intent, a buying intent.

Do you need to own every product you review? NO! You can gather information about products on Google, on your competitor’s websites, on manufacturer websites, on youtube, and of course on Amazon, reading buyer’s feedback.

Remember not to copy-paste your content, Google will notice it if it’s duplicated content and will not rank your website.

My pal Dylan has made this beautiful training on how to build a 6 figure Amazon best off-website, this is a must-read!

when do we get paid

How do you get paid?

Amazon doesn’t work with PayPal, and you need to get to the minimum thresholds in order to see the color of money.

As low as $10 you can exchange your profits for gift certificates that you can use buying Amazon products.

If you prefer to receive your payment by check or wire transfer the minimum threshold is $100 USD.

Note that your credit accumulates from one month to the other. Let’s say you didn’t reach the minimum in January you can stack up February or March until you reach the minimum requirement for your payment.


Does Amazon’s affiliate program work? What do you think? I think that there is no doubt here, Is just not only works, as it is one of the most established, trusted, and rewarding programs out there.

The tools, they provide to their affiliates make it really easy to set your marketing campaigns, promote Amazon’s products, and earn money online.

Not to mention the fact that you are promoting a “Super Brand” known by most people in the World, which will make you sell a lot better.


I joined Wealthy Affiliate back in 2015 with no marketing experience whatsoever. In a couple of months, I got my own website running, driving traffic, and sales daily.

I am now self-employed and run my online affiliate business from the comfort of my home or wherever I want to.

All I did was follow Wealthy Affiliate training, believe me, it works! Come on in, and I will show you how you can actually start making money.

It’s free to join and there is no credit card required.