Last Updated on February 9, 2023
Have you ever considered making money from your Instagram Reels? Brand sponsorships and affiliate marketing were two of the most common ways to be compensated for creating Reels. Instagram now allows creators to earn money through the Instagram Reels Play Bonus program.
In this post, we will go over what the program is, how it works, and how you can start making money with it. Let us investigate.
What Is an Instagram Reels Play Bonus?
Reels Play Bonus on Instagram is a payment made to creators after their Reels receive a certain number of views within a specific timeframe. Instagram describes it as a way for creators to earn money directly through Instagram rather than through a brand sponsorship or an affiliate program. Initially, it is limited to invite-only creators in the United States, but Instagram intends to expand the program globally gradually.
Instagram’s Reels Play Bonuses are a way for the platform to encourage users to create more Reels, allowing it to compete with TikTok. Similarly, YouTube built the $100 million YouTube Shorts Fund to compensate select content creators.
How Does Instagram Reels Play Bonus Work?
Instagram awards Play Bonuses based on the number of views your Reels receive. Eligible creators with a business or creator account can earn money on Reels that have received at least 1,000 views in the previous 30 days. Here’s a rundown of how it works:
- The opportunity is available for 30 days after receiving the Reels Play Bonus. The expiration date can be found on the Bonuses tab in your Instagram app.
- Once you start, Instagram gives you 30 days to earn the bonus. You can select any number of Reels to count toward your Reels Play Bonus earnings during those 30 days.
- The performance of your Reels will determine your bonus payout. Keep in mind that your earnings per play may fluctuate over time, with the possibility of decreasing the longer you participate in the program.
- The target number of plays and maximum payout amount vary by account. For example, in order to earn a maximum bonus of $8,500, the following creator needed to reach 9.28 million plays.
Your bonus earnings are determined by how well your Reels performed during the 30 days. Even if you don’t reach the desired number of plays, you can still manage to earn a bonus if you reach 1,000 views. As shown in the example above, creators can still receive a portion of the bonus if they meet Instagram’s play milestones.
How Much Can You Make from Instagram Reels?
The big question now is how much money creators can make from Reels Play Bonuses. Having an idea of your potential earnings can help you decide whether or not to join the program. It can assist you in determining whether you should spend your time attempting to meet the target number of plays.
As previously stated, the exact details and requirements for earning a Play Bonus vary by account. In other words, Instagram tailors the number of plays and earning potential for each creator. This makes determining a specific amount that you can earn through the program difficult.
While the creator in the preceding example had the potential to earn $8,500 for hitting 9.28 million plays, another creator stated that he would need to hit 11.02 million plays to earn $1,200. However, Instagram has been lowering the payout amount because the same creator only needed to reach 1 million plays to earn the same amount of bonus.
Payouts ranged from $600 to $35,000 during the initial rollout, depending on how many views the Reel received. Instagram has gradually increased the threshold for earning bonuses as the program has grown in popularity. For example, one creator now needs 359 million views to earn $35,000, whereas previously they only needed 58 million views to earn the same amount of money.
How to Start with Instagram Reels Play Bonus?
Are you looking for a Reels Play Bonus payout? There are a few terms and eligibility requirements to follow in order to earn money through the Play Bonus program. Furthermore, you must be set up to receive bonuses. Let’s go over the various steps required to get started with Instagram Reels Play Bonus.
Keep in mind that not every Instagram user is eligible to earn bonuses. If you are eligible, Instagram will notify you so that you can get set up and enable bonus payouts. When you receive a notification, open the app and read through and accept the terms and conditions. Then, select your country and business type (whether you’re an individual or a business owner).
The next step for business owners is to confirm whether they are the legal owner of the company. You will also be required to provide tax and legal information.
You can then select a payout method and view your available bonuses. You can go over the bonus opportunities and choose which ones to activate. Select the option to activate your Reels Play Bonus in this case.
If you want to start receiving bonus payouts, make sure you add a payout account. Otherwise, after five months or when your earnings exceed $500, you will no longer be allowed to monetize through bonuses. Furthermore, you will retain your payment rights if you add a payout account within six months.
Choosing Reels for the Show
After you’ve activated your Reels Play Bonus, you can select which Reels you want to be available for the program. Your final payout would be determined by the performance of these selected Reels at the end of the 30-day period.
Go to the Bonuses page and select “Reels Play Bonus” before sharing a Reel that you want to count toward your bonus payout. You can still make changes to Reels that have already been published within 24 hours. Go to the Bonuses page by selecting “Edit.” Then, to apply the bonus to the Reel, select “Reels Play Bonus.”
Eligibility and Understanding the Rules
To be part of the Reels Play Bonus program, it’s critical to understand the rules and eligibility so that you can avoid problems later on. As previously stated, once Instagram offers you to participate in the program, you will have 30 days to accept. And once you start, you have 30 days to complete the task and earn your bonus.
Even if you don’t reach your target number of views within the 30-day period, you can still have a bonus payout if you reach one of the milestones in your progress bar. Only Reels with at least 1,000 views will be counted and a reel is ineligible for a Play Bonus if one of the following conditions are met:
It is sponsored/branded content. Currently, content that must be published under the “Paid Partnership” tag is ineligible for a Reels Play Bonus.
A rights holder has claimed it. Because Instagram wants to reward creators for their creativity, Reels that a rights holder has claimed are automatically disqualified from receiving a Play Bonus.
For the third time, you’ve received a Reel violation. Instagram allows you up to two strikes before being disqualified from earning a Reels Play Bonus. After the third strike, you will wait for 30 days before you can monetize your Reels for bonuses again.
If you win an appeal for a Reel violation, all monetizable plays from that point forward will be considered. If you win after the opportunity has expired, those monetizable plays will not be counted toward your payout.
Monitoring Your Performance
You can access your Reels Play bonus page from your Bonus settings and see how far you’ve gotten toward earning a bonus. It’s critical to keep an eye on the progress bar so you can adjust your content strategy as needed.
For example, if you’re close to earning a bonus but have yet to reach the required number of views, you could reshare a popular Reel through your Stories. You might even want to start over with a new Reel. Make it highly engaging so that it receives a large number of views, interactions, and shares, which will assist you in meeting your target view count.
Now that you’ve learned how the Reels Play Bonus works and how to get started, it’s time to start activating bonuses and creating highly engaging Reels. Make the most of the above tips and ideas to get a strong start.
The Instagram Reels Play Bonus is a fantastic opportunity for creators to monetize their advantage availability on the app alongside building brand awareness and also engagement. If you’re already a Reels expert or creator, keep a good eye for any eligibility updates on the program — you’ll want to get started with earring as soon as it becomes available to everyone.
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